From the monthly archives:

December 2009

Social Media in 2010: Getting Smarter

by adam on December 22, 2009 · Comments

It’s that time of year where the pundits predict the death of brands, the trends of new media and the upcoming changes in marketing. I typically avoid these kinds of posts, but I wanted to weigh in primarily because part of my role at Rosetta next year will be to execute against the predictions. This […]

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Marketing Hot Seat: Andrew Davis

by adam on December 17, 2009 · Comments

in Marketing Hot Seat, Marketing Strategy

A few months ago I had the opportunity to visit the offices of Tipping Point Labs. After some great discussions on Twitter with Andrew Davis, TPL’s Chief Strategy Officer, we agreed to meet and grab lunch to talk further. I quickly learned how smart Andrew is. TPL has a unique perspective on content marketing as […]

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Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day

by adam on December 15, 2009 · Comments

in Augmented Reality, Interactive Marketing, Rich Internet Applications, Rosetta, Social Networking

What do augmented reality, snowdays and New Orleans have in common? A Happy Holidays card and helping to spread some joy from Rosetta.
Every year agencies of all types like to show their stuff with digital holiday cards. Looking to raise the bar from last year, the Rosetta team is trying something new. Our team took their […]

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