The Marketing Hot Seat

hotseatOver the course of the last several years I’ve gotten to know and interact with a bunch of talented marketers.  One of my favorite benefits of the community on Twitter is access to these folks for great discussions.  In the interest of showcasing that talent pool, over the next few weeks I’m going to share with you several posts here in response to a challenge, inspired by this line in the movie Speed:

“Pop quiz, hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do? What do you do?”

After some Mr. Burns-like scheming with my friend Kyle Flaherty, I’m pleased to kick off the first Marketing Hot Seat challenge.  I have posed the following situation to 13 marketing-minded folks who span a breadth of knowledge and experience in the industry:speed

  • You’re the CMO.  You have a marketing budget of $1M.  Your company is a consumer product company, relatively unknown / early stage.  Customers who know the product like it. CEO wants ROI within 12 months.  What do you do?

Each participant will get a maximum of 500 words for a blog post to be shared back here in the next several weeks. The hope is a Harvard Business Case-like discussion on factors that go into a decision process, strategy development and prioritization of budget.  We have a diverse set of minds from the worlds of eBusiness, digital strategy, marketing consultants, content marketing, search engine marketing, community management and PR.  I am really grateful to these talented individuals for being willing to jump on the hot seat:

Upcoming posts:

  • Todd Defren, principal at SHIFT Communications – TBD
  • Jennifer Leggio, ZDNet social business blogger + Fortinet strategic communications director + Security Twits herder emeritus – TBD
  • Alan Wolk – Blogger, Creative Strategist, Consultant – TBD
  • Jim Storer – Experienced community manager and social media strategist. Working on my next venture… The Community Roundtable – TBD
  • Ken Burbary – Digital Strategy and Social Media for Ernst & Young – TBD
  • Kipp Bodnar – Social Media Marketer who blogs at SocialMediaB2B.com – TBD
  • Li Evans (Liana ‘Li’ Evans) –  Director of Social Media for Serengeti Communications – TBD
  • Beth HarteMarketingProfs Community Manager and #pr20chat Moderator. – TBD

You can bulk follow them here:

…and you can find them in a list on Twitter at http://twitter.com/adamcohen/marketinghotseat.

This is a great chance for all of us to engage in a healthy debate – extra points for creativity.  Where do you think they should get started?  Interested in being the company in the example?  It’s not too late, please let me know.

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  • Adam – very cool idea… Best, Kevin.

  • Adam – very cool idea… Best, Kevin.

  • Adam – very cool idea… Best, Kevin.

  • This is gonna be fun! Thanks for inviting me into the “Speed” trust tree.

  • This is gonna be fun! Thanks for inviting me into the “Speed” trust tree.

  • This is gonna be fun! Thanks for inviting me into the “Speed” trust tree.

  • Adam – Looking forward to the responses. This is going to be good fun! Thanks for including me.

  • Adam – Looking forward to the responses. This is going to be good fun! Thanks for including me.

  • Adam – Looking forward to the responses. This is going to be good fun! Thanks for including me.

  • It will be interesting to see what the justifications and assumptions are regarding the problem. I predict that there will be a lot of A/B statements in regards to decision process.

  • It will be interesting to see what the justifications and assumptions are regarding the problem. I predict that there will be a lot of A/B statements in regards to decision process.

  • It will be interesting to see what the justifications and assumptions are regarding the problem. I predict that there will be a lot of A/B statements in regards to decision process.

  • This is a really fun, new idea. I like the academic challenge and the opportunity to compare/contrast multiple solutions. The diversity of the group could really lead to creative results! Plus, who doesn’t like a little pressure and a race to the finish? Heather

  • This is a really fun, new idea. I like the academic challenge and the opportunity to compare/contrast multiple solutions. The diversity of the group could really lead to creative results! Plus, who doesn’t like a little pressure and a race to the finish? Heather

  • This is a really fun, new idea. I like the academic challenge and the opportunity to compare/contrast multiple solutions. The diversity of the group could really lead to creative results! Plus, who doesn’t like a little pressure and a race to the finish? Heather

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