About

adamcohen

Background

“Death by a thousand cuts” is just a great expression, isn’t it? Anyone who has been through a tough project has heard it before. I like to think of this blog as the opposite. Navigating through all those issues to achieve excellence is a passion of mine, along with being a dad to three amazing boys and all things Red Sox, Celtics and Patriots. Thanks to Len Devanna for pushing me to start capturing my thoughts here.

I started this blog in February, 2008, with the purpose of having a place to capture thoughts, opinions, and insights on topics I am passionate about.  I am looking to generate discussion on a broad range of ideas, including but not limited to interactive marketing, social media, team building and other topics that are relevant to how businesses are leveraging technology to drive and sustain value.

Employment History

I am a managing director at WCG, a W2O Group company, in the technology practice in Boston.   I work with businesses of all types sorting through social media strategies, community management, content creation and integrating social and digital business objectives.   Most recently I was a partner at FleishmanHillard, leading the social media strategy consulting practice.  Previously I was a partner at digital agency, Rosetta, where I founded Rosetta’s Social Media practice and was a partner in the consumer product and retail practice.  I have led broad engagements and account teams providing an array of services for clients such as Borders, Coach, philosophy, Citizen’s Bank, Maidenform, and Church and Dwight.  I also spent a year leading our Search and Media practice (PPC, SEO, Display Advertising and Social Media).  Prior to joining Rosetta I spent about a dozen years with Accenture, serving High Tech industry clients including Digital Equipment Corp, Boston Scientific, Kodak, and EMC across a variety of long term transformational programs.

For more information feel free to reach out to me via LinkedIn.   Photo credit: Jared Goralnick via Flickr.