Background
“Death by a thousand cuts” is just a great expression, isn’t it? Anyone who has been through a tough project has heard it before. I like to think of this blog as the opposite. Navigating through all those issues to achieve excellence is a passion of mine, along with being a dad to three amazing boys and all things Red Sox, Celtics and Patriots. Thanks to Len Devanna for pushing me to start capturing my thoughts and Lee Cullivan for the banner photo.
I started this blog in February, 2008, with the purpose of having a place to capture thoughts, opinions, and insights on topics I am passionate about. I am looking to generate discussion on a broad range of ideas, including but not limited to interactive marketing, social media, team building and other topics that are relevant to how businesses are leveraging technology to drive and sustain value.
Employment History
I am a partner at digital agency, Rosetta, where I am leading Rosetta’s Social Media practice. Previously at Brulant (acquired by Rosetta in the summer of 2008) I led broad engagements and account teams providing an array of services for Borders and Coach, as well as leading our Search and Media practice (PPC, SEO, Display Advertising and Social Media). Prior to joining Rosetta I spent about a dozen years with Accenture, serving High Tech industry clients including Digital Equipment Corp, Boston Scientific, Kodak, and EMC across a variety of long term transformational programs.
For more information feel free to download my professional profile from Rosetta.com or reach out to me via LinkedIn. Photo credit: Jared Goralnick via Flickr.
Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
