Posts tagged as:

Strategy

7 Inputs to a Social Media Strategy

by adam on November 15, 2009 · View Comments

in Marketing Strategy, Social Media, Social Media Monitoring

Building a social media strategy is not something that can be whipped together overnight.  For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research.  The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]

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The Marketing Hot Seat

by adam on October 2, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

Over the course of the last several years I’ve gotten to know and interact with a bunch of talented marketers.  One of my favorite benefits of the community on Twitter is access to these folks for great discussions.  In the interest of showcasing that talent pool, over the next few weeks I’m going to share […]

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1 + 1 = 3: Rosetta and Brulant

by adam on July 25, 2008 · View Comments

in About me, Brulant, Interactive Marketing, Marketing Strategy, Rosetta

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