From the monthly archives:

November 2009

The Marketing Hot Seat: Rachel Happe

by adam on November 19, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

If you don’t know Rachel Happe yet, you are missing out.  I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most.  With a background that includes […]

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7 Inputs to a Social Media Strategy

by adam on November 15, 2009 · View Comments

in Marketing Strategy, Social Media, Social Media Monitoring

Building a social media strategy is not something that can be whipped together overnight.  For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research.  The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]

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The Marketing Hot Seat: Marc Meyer

by adam on November 3, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

Marc Meyer is one of the few folks who agreed to participate in the Marketing Hot Seat I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media.  With his experience consulting in […]

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Social Media Monitoring: A Glimpse At the Future

by adam on November 3, 2009 · View Comments

in Social Media Monitoring, Web Analytics

Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science.  Sitting side by side with folks who work every day in detailed web analytics who continually […]

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