From the monthly archives:

October 2009

The Social Media Landing Page Phenomenon

by adam on October 30, 2009 · View Comments

in Customer Engagement, Social Media, Web Strategy

As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the […]

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The Marketing Hot Seat: Aaron Strout

by adam on October 28, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

Of the folks who agreed to participate in The Marketing Hot Seat (all of them marketing practitioners in some form), Aaron Strout is the only one who is currently a CMO.  At Powered, Aaron is in a position to talk with peers on a regular basis about justifying the ROI on community. I’ve gotten to […]

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Social Media Is Not Right For Your Business If…

by adam on October 22, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

…you don’t like to listen to your customers.
…your company mantra is “It’s All About the Revenue” and not “It’s All About the Customer (the Revenue Will Follow).”
…your product is known to annoy or frustrate customers, but you don’t really think their gripes are legitimate.
…you don’t like to listen to your employees, and getting employees to change their thinking […]

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The Marketing Hot Seat: Kyle Flaherty

by adam on October 20, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

I met Kyle Flaherty prior to his Boston to Austin journey and knew early on that he was a thought leader in marketing.  As Director of Marketing and Communications for Breakingpoint, Kyle is passionate about applying new marketing techniques in the B2B arena.  Besides his passion for the Red Sox, he and I continue to […]

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The Intersection of Social Media and CRM

by adam on October 18, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

At first glance, it seems obvious.  Customer Relationship Management and leveraging social media to connect and build relationships with customers are related concepts in marketing and business.  The attached slideshare is a great way to simply tie the concepts together.  I especially like the concept of customer Moments of Truth - where they have meaningful […]

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How Much is That Doggie in the Window?

by adam on October 16, 2009 · View Comments

in Advertising, Interactive Marketing

Two campaigns caught my eye today that I wanted to capture and share as examples of the sheer brilliance of interactive marketing.  The first is a campaign in display advertising from Agency Republic.  The technique is to target “parents in routine and manual occupations” to reduce smoking in that audience.  Click through the image of […]

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