Thanks to Dave Knox, a brand manager at P&G, for spotting this video. This is a simple and clear example of how marketing of old is no longer effective, and how “atomized and parallel media consumption” have impacted how brands market today. Dave mentions this is a good way for a brand manager to illustrate the need for change to management. I’d add that it’s a way to also explain why the personalized connections through social media are so important. Worth the three minutes.