It’s that time of year where the pundits predict the death of brands, the trends of new media and the upcoming changes in marketing. I typically avoid these kinds of posts, but I wanted to weigh in primarily because part of my role at Rosetta next year will be to execute against the predictions. This […]
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Building a social media strategy is not something that can be whipped together overnight. For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research. The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]
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Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science. Sitting side by side with folks who work every day in detailed web analytics who continually […]
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…you don’t like to listen to your customers.
…your company mantra is “It’s All About the Revenue” and not “It’s All About the Customer (the Revenue Will Follow).”
…your product is known to annoy or frustrate customers, but you don’t really think their gripes are legitimate.
…you don’t like to listen to your employees, and getting employees to change their thinking […]
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Few marketers dispute PPC as an effective and measurable online channel. Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising. ROI can be measured to multiple decimal points tying the amount of spend invested […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
