From the monthly archives:

September 2009

News Flash: Big Brands Can Be Social Too

by adam on September 24, 2009 · View Comments

in Customer Engagement, Social Media, Twitter

Companies and brands of all sizes can leverage social technologies to interact one on one with customers. Every interaction is a chance to foster community, build advocacy and change opinions. Many Web2.0 and technology companies are of course eating their own dog food doing this, but can a big, dinosaur, established, brand adapt? […]

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The Basics of Social Media ROI

by adam on September 15, 2009 · View Comments

in Marketing Strategy, Social Media

Today I sat on a panel at the IBM Websphere Commerce Leadership Summit, with panelists Brant Barton, co-founder of Bazaarvoice, Duke Marr, VP of Product Management at 1-800-Flowers.com, and Stan Payson, VP of Interactive Media at David’s Bridal, moderated by Forrester’s Sean Corcoran.  The panel was called Answering the Burning Question of Social Commerce ROI. […]

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