From the monthly archives:

May 2009

How to Show The Value of Twitter In 2 Minutes or Less

by adam on May 27, 2009 · View Comments

in Social Media, Social Networking, Twitter

Twitter is not a service that will appeal to everyone.  Allegedly 60% of Twitter users leave after the first month (although this doesn’t include those who switch to desktop apps like Tweetdeck).  I’d argue it’s because they only have Oprah and Ashton Kutcher showing them the ropes and need some better guidance; Twitter is intuitive […]

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10 Business Development Tips from the Master of the Obvious

by adam on May 20, 2009 · View Comments

in Consulting

Chances are you’ve been part of a sales pitch - a meeting to demonstrate your product or capabilities with a potential buyer.  In my career I’ve been involved in many - both as the discussion leader, as I would prefer to call it, and as the audience.  Several months ago I was part of a […]

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Is User Generated Content the New Campaign Standard?

by adam on May 18, 2009 · View Comments

in Interactive Marketing, Rich Internet Applications

Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).  They’re fun, easy to use and engage the user in more than just an online impression.  Has this become the new standard for interactive marketing?
First, the […]

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Gearing up: Marketing and Advertising Thought Leaders Summit

by adam on May 8, 2009 · View Comments

in Interactive Marketing, Marketing Strategy, Rosetta

On Tuesday, May 12, the first annual Marketing and Advertising Thought Leaders Summit will be held in NYC.  I have the pleasure of joining Rosetta’s CEO Chris Kuenne to attend what is looking to be a very compelling gathering of industry leaders.  From the MATLS website:
“This one-day summit will present a series of dialogue-driven forums on […]

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