From the monthly archives:

February 2009

Facebook is the Gateway Drug of Social Media

by adam on February 24, 2009 · View Comments

in Facebook, Social Media, Social Networking

New joiners to Facebook go through phases - understanding privacy, etiquette and addiction.  But what happens when they settle down?  The functionality of Facebook is a “lite” version of many other social technologies many have come to know.
Facebook is growing strong, recently passing the 175 million members mark.  I’ve seen many folks go from skeptic to […]

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The Power of Social Media: Support for Caroline

by adam on February 22, 2009 · View Comments

in Philanthropy, Social Media, Social Networking, Twitter

Caroline Stitcher is home. Details of her disappearance from Friday afternoon until Saturday evening are still being determined, but she is with her family which is all that counts.
Given that outcome, I thought it would be helpful to highlight the power of social media.  I am both amazed and humbled by the outpouring of support on […]

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How has Social Media Helped You?

by adam on February 13, 2009 · View Comments

in Social Media, Social Networking, Twitter

This morning while doing a demo of Twitter I asked the question, “How has social media helped you in an unexpected way?”  Industry knowledge? Building relationships? Free hat? Catching an unreal bacon recipe?  Thanks much to a responsive group of followers, I received many responses - some deep, some funny, some insightful, all valuable to […]

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Brand Motivation for Listening

by adam on February 9, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media, Social Media Monitoring

This post is co-authored with Gargi Patel, Rosetta’s new Director of Social Media. Gargi has spent several years as a community manager for large consumer brands and we’re fortunate to have her join the Rosetta team.
Everywhere in social media it’s clear: Listening is important.  It’s probably the most important thing you can do to make the […]

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