From the monthly archives:

November 2008

Redefining Social Commerce

by adam on November 26, 2008 · View Comments

in Customer Engagement, Social Media, Social Networking, eCommerce

Danger?
Folks shy away from the term “social commerce.”  Why?  I asked the question on Twitter, “What’s the first thing that pops in your mind when you hear the term ‘social commerce?’” and I received quite a number of cynical (and humorous) responses:

@k_seas: “Pyramid Scheme : - ) kidding”
@illig: “Social commerce: Prostitution, human trafficking and ice cream socials. In […]

{ 16 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Twitter: The Value of Good Conversation

by adam on November 11, 2008 · View Comments

in Social Media, Social Networking, Twitter

When the topic of Twitter comes up with colleagues, I often hear the “I don’t get it” excuse.  Sometimes I fight the good fight and show someone a demo (and the small community I have connected with always responds - thanks for the support, gang).  Other times I cave and just quip, “Well, Twitter is not […]

{ 12 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

10 Quick Tips for Retailers to Engage in Social Media Right Now

by adam on November 3, 2008 · View Comments

in Customer Engagement, Marketing Strategy, Retail, Social Media, Social Networking

In the last year I’ve immersed myself in social media, Chris Brogan has been a continual source of inspiration and guidance. His blog, chrisbrogan.com, is a virtual treasure trove of nuggets for social media junkies and new folks alike. Chris recently published an eBook called: Fishing Where The Fish Are: Mapping Social Media to the […]

{ 23 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us