From the monthly archives:

October 2008

Study: 59% of Top Retailers Now on Facebook

by adam on October 31, 2008 · View Comments

in Brulant, Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking

In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up.  In the last five months since the original survey, there has been a substantial uptick to 59% - including pages added by Best Buy, […]

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New Blog Platform

by adam on October 31, 2008 · View Comments

in About me, Weblogs

After some careful debate and a lot of thought, I’ve decided to move blog platforms. While I have enjoyed much that Typepad has to offer, I’ve found it limiting as a hosted solution in the ability to modify the look and feel, enhance for SEO purposes, and generally have the flexibility of a full […]

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The Economic Downturn Is Accelerating Digital

by adam on October 21, 2008 · View Comments

in Forrester, Interactive Marketing, Marketing Strategy, Mobile, Social Media

Under Pressure
 
Last week the Center for Media Research (account required) posted a study by Epsilon that revealed some insight as to what 175 CMOs and marketing executives are doing in a rough economy.  While nearly all CMOs and marketing executives in the study agreed that “a tough economic period is precisely the time when marketing […]

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Gearing up for Forrester Consumer Forum 2008

by adam on October 17, 2008 · View Comments

in Customer Engagement, Forrester, Social Media, Twitter, Weblogs

The last week of October will see some great content in the social media sphere around getting ahead of tomorrow’s customer.  In April of this year I attended Forrester’s Marketing Forum in LA, and enjoyed “live twitter” and blogging related to the event.  Knowing an onslaught of content is coming, I decided to reach out […]

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Blog Action Day 2008: A common goal

by adam on October 15, 2008 · View Comments

in Philanthropy, Social Media

Yesterday at the New Marketing Summit, I had the opportunity to listen to Don Peppers present on customer empowerment.  He talked about self-organization of crowds and showed a great example of this by asking the crowd to achieve a goal of clapping in unison.  The crowd started, and within a few moments were clapping in […]

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Social Media for Social Change Takes Off

by adam on October 13, 2008 · View Comments

in Philanthropy, Social Media

A Great Event
This past Friday night I had the pleasure and honor of attending an event that represented what a small grass-roots movement can accomplish with some focus and a bunch of personal connections through social media.  At the Harvard Club in Boston, a gathering of folks initiated by the social media enthusiast community in […]

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