Last Thursday in Internet Retailer was a release from Juniper Networks projecting a significant increase in spending on email marketing for the next 6 years. “Overall spending on marketing e-mail in the U.S. is expected to grow from $1.2 billion last year to $2.1 billion by 2012, with b2c e-mail continuing to represent the largest […]
Last Thursday in Internet Retailer was a release from Juniper Networks projecting a significant increase in spending on email marketing for the next 6 years.
“Overall spending on marketing e-mail in the U.S. is expected to grow from $1.2 billion last year to $2.1 billion by 2012, with b2c e-mail continuing to represent the largest share of that total.”
Jupiter, are you serious? With Facebook, IM, Twitter, text messaging and lots of alternatives out there, spending substantial money on email campaigns seems foolish and throwing good money after bad. I know many young folks who check email once a week at most. I’m pretty sure a team inbox requires someone or the other to keep an eye on the email list, but it’s not the same story with individual email address. I personally have a separate email account I use whenever a website requires me to put in an address, which I check maybe once every two weeks just to empty the inbox. While email may never go away, I think it’s going the way of voicemail. Anyone used to have Octel? You could send messages to another person on the network easily…my old company used to live by it, even sending out broadcast community octel updates. IM was the death of octel – suddenly you could get a hold of anyone easily and effectively, and in a manner of months I went from 8-10 octels a day to 1-2 a month. Email may not suffer the same fate, but is there any doubt it’s becoming less effective or relevant?
When you read on in the article it says that many sites will fail to reduce or refine their lists, leading to higher spending. More “marketing clutter” is coming your way, and even subscribed emails will be competing for your eyes with spam, bac’n and promotions that aren’t relevant to you. Companies are better off spending that money on refining their lists, segmenting customers and developing a strategy and targeted campaign to get the right emails to the right people. Otherwise the following 3 things will come true: companies are going to flush a lot of cash down the toilet, more companies enter the email marketing blitz, and overall ROI decreases over time. What do you think?
Kudos to Len Devanna for tagging me. Not this kind of tag. I know there are many that hate internet memes, and I would wager that most people tagged like this start off ranting about the concept. I have to actually thank Len who through doing so kicked me into gear in the world of […]
Kudos to Len Devanna for tagging me. Not this kind of tag. I know there are many that hate internet memes, and I would wager that most people tagged like this start off ranting about the concept. I have to actually thank Len who through doing so kicked me into gear in the world of blogging. Six months from now, when this blog is stale, I’ve got writer’s block, and I’ve lost sleep trying to figure out what to write next, I’ll write my post about "Len Devanna is the Anti-Christ." I’ve already started that one in draft mode…
Welcome to my blog. I am hopeful it will add value, provide intelligent discourse and be worth everyone’s time to actually read it. I will do my best to make it compelling and hope that it opens my eyes to a whole new world of using the internet. I hope I feel like Andy Dufresne […]
Welcome to my blog. I am hopeful it will add value, provide intelligent discourse and be worth everyone’s time to actually read it. I will do my best to make it compelling and hope that it opens my eyes to a whole new world of using the internet. I hope I feel like Andy Dufresne emerging from prison. Or at least like Red walking up the beach in Mexico. Chances are some of this stuff will be entertaining, some will be useless, some will be funny, some will be garbage. In the end I hope that we all get something out of it.
I’ve been in technology consulting my entire career, most of it with Accenture, a large firm chock full of amazing and talented people. I have worked with some amazing clients over the years, mostly Fortune 500 companies who are taking on large-scale implementations of ERP (SAP and Oracle), CRM, Enterprise portals, and Data Warehouses. I left Accenture at the end of 2006 to embark on another chapter, joining the ranks of Brulant based in Beachwood, OH. Brulant is an interactive marketing agency with over 300 people but a significant departure from the structure, rigor and methodology of the Big 4 consulting firms. At Brulant I have been able to immerse myself in eCommerce, interactive marketing and social media.
My intent for this blog is to share my experiences on what makes those projects great, what makes them difficult and what has inspired me to continue pushing through them – and most importantly get your pinput. In the meantime, some Red Sox/Patriots/Celtics may work it’s way in here. Not to mention living life in zone defense with 3 boys at home.
Thanks for finding me and I look forward to the journey. (man, am I already sounding that pretentious?)
