Work Hard, Play Hard – with Social Media

Practicewars_2 I work for a small interactive marketing and consulting firm called Brulant.  95% of the close to 400 employees are based in Cleveland, OH.  Every year, we have a traditional event called the Practice Wars, teeing up team members in the Java and Microsoft practices against each other, along with folks aligned to industry verticals.  The competition ranges from foosball and ping pong to Rubik’s cube and an engineering egg drop.  Other competitions include football, softball and other sports.  Everyone is encouraged to compete in at least one event, and the winning group maintains both a trophy and bragging rights for next year.

This year, we have infused social media into the fun, but as a communication vehicle and a way to educate the company on the tools and communities that are out there. 

  • We’ve launched a Brulant Practice Wars blog (internal only)
  • We’ve started a twitter feed @practicewars http://twitter.com/practicewars for all to follow, with live updates and scores during events
  • The folks followed by @practicewars show up in a real time feed on the blog
  • The blog has a RSS feed, comments, photos, a mashup of maps for the event locations

We used to just send out a big powerpoint of pictures and results – this time we can update everyone real time, solicit ideas, and even let folks talk smack.  This is a great way and idea to leverage social media internally and in the meantime we are teaching everyone the value of a tool like twitter.   Score: New Brulant Community 1, Old school lack of engagement, 0.

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  • Very cool – Nice way to use SM for fun – yet practical purposes and draw those in who may not be 1000% comfortable / familiar yet with the tools.
    Good stuff
    LD

  • Very cool – Nice way to use SM for fun – yet practical purposes and draw those in who may not be 1000% comfortable / familiar yet with the tools.

    Good stuff

    LD

  • Thanks Len – I appreciate the comments. I also just watched your video with Jeremiah (http://www.web-strategist.com/blog/2008/03/13/video-len-devanna-on-culture-changes-how-corporations-adopt-social-media-3min/) and think your approach is great, especially with a large global organization. Different approaches for different enterprises – whatever floats your social media boat.

  • Thanks Len – I appreciate the comments. I also just watched your video with Jeremiah (http://www.web-strategist.com/blog/2008/03/13/video-len-devanna-on-culture-changes-how-corporations-adopt-social-media-3min/) and think your approach is great, especially with a large global organization. Different approaches for different enterprises – whatever floats your social media boat.

  • Adam, Thanks for highlighting everything we’ve been working on. While we’ve definitely integrated a lot of SM into our Practice Wars (Interactive Rules!) we have also had a lot of lessons learned including formatting, roll out, roles, etc. As with all things social media, when you get into it just a little bit, the ideas and creativity start flowing and we have a whole slew of ideas for our fall event. I know we are going to need some additional help with this (hint, hint) and the more people we can get on board, the better off we’ll be! Thanks again and Go Interactive!

  • Adam, Thanks for highlighting everything we’ve been working on. While we’ve definitely integrated a lot of SM into our Practice Wars (Interactive Rules!) we have also had a lot of lessons learned including formatting, roll out, roles, etc. As with all things social media, when you get into it just a little bit, the ideas and creativity start flowing and we have a whole slew of ideas for our fall event. I know we are going to need some additional help with this (hint, hint) and the more people we can get on board, the better off we’ll be! Thanks again and Go Interactive!

  • Hey Angela – you got it, sign me up. I think we’ll have lots we have learned already from the first day of Practice Wars. I like the engagement level and think we can expand – live streaming video next? Looking forward to it and thanks for leading the charge with the blog and generating lots of great content for the company.

  • Hey Angela – you got it, sign me up. I think we’ll have lots we have learned already from the first day of Practice Wars. I like the engagement level and think we can expand – live streaming video next? Looking forward to it and thanks for leading the charge with the blog and generating lots of great content for the company.