I work for a small interactive marketing and consulting firm called Brulant. 95% of the close to 400 employees are based in Cleveland, OH. Every year, we have a traditional event called the Practice Wars, teeing up team members in the Java and Microsoft practices against each other, along with folks aligned to industry verticals. The competition ranges from foosball and ping pong to Rubik’s cube and an engineering egg drop. Other competitions include football, softball and other sports. Everyone is encouraged to compete in at least one event, and the winning group maintains both a trophy and bragging rights for next year.
This year, we have infused social media into the fun, but as a communication vehicle and a way to educate the company on the tools and communities that are out there.
- We’ve launched a Brulant Practice Wars blog (internal only)
- We’ve started a twitter feed @practicewars http://twitter.com/practicewars for all to follow, with live updates and scores during events
- The folks followed by @practicewars show up in a real time feed on the blog
- The blog has a RSS feed, comments, photos, a mashup of maps for the event locations
We used to just send out a big powerpoint of pictures and results – this time we can update everyone real time, solicit ideas, and even let folks talk smack. This is a great way and idea to leverage social media internally and in the meantime we are teaching everyone the value of a tool like twitter. Score: New Brulant Community 1, Old school lack of engagement, 0.