Posts tagged as:

ROI

The Basics of Social Media ROI

by adam on September 15, 2009 · View Comments

in Marketing Strategy, Social Media

Today I sat on a panel at the IBM Websphere Commerce Leadership Summit, with panelists Brant Barton, co-founder of Bazaarvoice, Duke Marr, VP of Product Management at 1-800-Flowers.com, and Stan Payson, VP of Interactive Media at David’s Bridal, moderated by Forrester’s Sean Corcoran.  The panel was called Answering the Burning Question of Social Commerce ROI. […]

{ 13 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Beware: Not All Social Media Panels Are Equal

by adam on August 12, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

Yesterday I attended a session entitled the “ROI of Social Media” out here at the Search Engine Strategies conference.  Without naming names, I wanted to share some quick thoughts on the session.  Think of this as a public service announcement.
The panel focused entirely on online display advertising, in particular on Facebook.  The panel was moderated by […]

{ 7 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us

Email – Electronic Landfills Get Bigger

by adam on February 12, 2008 · View Comments

in Email marketing

{ 0 comments }

While you're here, please subscribe or Bookmark this post on del.icio.us