Posts tagged as:

Retail

A Quick Snapshot of Old vs. New Media

by adam on December 17, 2008 · Comments

in Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking, Weblogs

In late October, I got a first hand glimpse into how the web is taking on traditional newspapers. While in Dallas for Forrester’s Consumer Forum, I was grateful to be invited to drop in at the offices of the Dallas Morning News to talk about how retailers are using Facebook.
A Somber Scene
At first glance, the floor where most of […]

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Redefining Social Commerce

by adam on November 26, 2008 · Comments

in Customer Engagement, Social Media, Social Networking, eCommerce

Danger?
Folks shy away from the term “social commerce.” Why? I asked the question on Twitter, “What’s the first thing that pops in your mind when you hear the term ‘social commerce?’” and I received quite a number of cynical (and humorous) responses:

@k_seas: “Pyramid Scheme : - ) kidding”
@illig: “Social commerce: Prostitution, human trafficking and ice cream socials. In […]

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10 Quick Tips for Retailers to Engage in Social Media Right Now

by adam on November 3, 2008 · Comments

in Customer Engagement, Marketing Strategy, Retail, Social Media, Social Networking

In the last year I’ve immersed myself in social media, Chris Brogan has been a continual source of inspiration and guidance. His blog, chrisbrogan.com, is a virtual treasure trove of nuggets for social media junkies and new folks alike. Chris recently published an eBook called: Fishing Where The Fish Are: Mapping Social Media to the […]

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Study: 59% of Top Retailers Now on Facebook

by adam on October 31, 2008 · Comments

in Brulant, Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking

In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up. In the last five months since the original survey, there has been a substantial uptick to 59% - including pages added by Best Buy, […]