Posts tagged as:

Brand

News Flash: Big Brands Can Be Social Too

by adam on September 24, 2009 · View Comments

in Customer Engagement, Social Media, Twitter

Companies and brands of all sizes can leverage social technologies to interact one on one with customers. Every interaction is a chance to foster community, build advocacy and change opinions. Many Web2.0 and technology companies are of course eating their own dog food doing this, but can a big, dinosaur, established, brand adapt? […]

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Brand Motivation for Listening

by adam on February 9, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media, Social Media Monitoring

This post is co-authored with Gargi Patel, Rosetta’s new Director of Social Media. Gargi has spent several years as a community manager for large consumer brands and we’re fortunate to have her join the Rosetta team.
Everywhere in social media it’s clear: Listening is important.  It’s probably the most important thing you can do to make the […]

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Healthy Choice Chooses Wisely

by adam on January 9, 2009 · View Comments

in Customer Engagement, Interactive Marketing, Rich Internet Applications

Every once in awhile I stumble across a great example of interactive marketing to share.  Today a friend shot me a link to a microsite from the consumer product brand Healthy Choice, that has a lot of the right ingredients for a successful campaign.  The campaign looks like it was launched last fall but I […]

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The Brand Factor: Do Established Brands Have It Easier?

by adam on August 8, 2008 · View Comments

in Customer Engagement, Forrester, Interactive Marketing, Retail, Social Media

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