BenFolds | a thousand cuts :: adam cohen's blog

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Adam is a partner at Fleishman Hillard in Boston and is SVP of Digital and Social Media. Adam has over 16 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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The information in this weblog is provided "AS IS" with no warranties, and confers no rights. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion.

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Real Time: Piano Humor

By now most folks have heard about Chatroulette, a site that allows you to randomly connect via webcam. This video at posting time had 3.7 million views in less than two weeks. A musician named Merton, in a nod to Ben Folds, does some great improv.

Saturday night in Charlotte, NC, Ben Folds set up a computer on stage and did an Ode to Merton in response. Brilliant way to take advantage of a hot topic and viral hit. Spotted via @BenFolds on Twitter, for that matter. As of posting this video only had about 4200 views.

Interactive Marketing, Social Media Shortlink