In the last 2 years of blogging I’ve been able to share my own views on social media, interactive marketing and other topics. During that time my day job at Rosetta has evolved from working with exciting companies like Coach and Borders to leading our Search and Media practice. I’ve had the fortunate experience of working with talented teams and innovative clients, with an agency leadership team who was willing to help me launch our social media practice over a year ago.
Helping clients leverage social media has been a passion but up until recently only a part-time gig; I’ve had many fun and challenging responsibilities to work on in parallel while trying to see if we can add social media to the value proposition Rosetta brings to the table. In the meantime, this blog has served as a way to capture thoughts and more importantly to hear from you, continuing conversations that weren’t as suitable for Twitter or some other forum.
For my two-year blog anniversary post, I’m excited to share details about my expanded role. As we’ve grown our social media team, I’m pleased to share that my role is now 100% focused on helping clients develop social media programs. My goal is to build integrated programs that treat social media tactics as informed strategies, leveraging deeper understanding of a brand’s most valuable customers and prospects through Rosetta’s Personality®-based segmentation.
What this really means:
- After 15 years in consulting (first 12 at Accenture), I’ve been able to craft a role for myself (with leadership team sponsorship) at a digital agency I’m excited about.
- For a long time I’ve been advocating that social media marketing tactics should be treated alongside other digital initiatives in an integrated and strategic way, leveraging CRM, segmentation and consumer insight. Now I get to truly focus full time on making that happen.
- I’ve spent the last two+ years learning and applying what I’ve learned in social media, now I get to learn and apply on a full time basis. (But I’m no expert, just trying to help clients make informed decisions).
Frankly I’m very grateful to see a more formal career path emerge from ideas. I’m looking forward to sharing more here with a reinvigorated sense of purpose, and to thanking a lot of people in person over the next few weeks. At risk of forgetting to call out a few, a hat tip to a few folks who continue to inspire me in this space: Len Devanna, Ken Burbary, Marc Meyer, Aaron Strout, Jim Storer, Kyle Flaherty, Tim Walker, Amber Naslund, Beth Harte, and Rachel Happe. And certainly Mark Taylor who has been my biggest advocate. Now to deliver on the promise…
Photo credit: st3f4n via Flickr