From the category archives:

Web Analytics

Social Media Monitoring: A Glimpse At the Future

by adam on November 3, 2009 · View Comments

in Social Media Monitoring, Web Analytics

Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science.  Sitting side by side with folks who work every day in detailed web analytics who continually […]

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Understanding How Social Media Impacts the Purchase Path

by adam on April 7, 2009 · View Comments

in Interactive Marketing, Rosetta, Social Media, Social Media Monitoring, Social Networking, Web Analytics

Few marketers dispute PPC as an effective and measurable online channel.  Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising.  ROI can be measured to multiple decimal points tying the amount of spend invested […]

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