From the category archives:

Marketing Strategy

Why Companies Should Leverage The Community Roundtable

by adam on March 1, 2010 · View Comments

in Community, Marketing Strategy, Rosetta, Social Media

Over the last couple of years I’ve been fortunate to get to know the founders of the Community Roundtable well.  Jim Storer and Rachel Happe are two talented community practitioners with tons of experience.  When Jim told me about his idea for TheCR (as it’s known in short), I was intrigued from day one.  While […]

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A Free eBook for Marketers: Learning in 2010

by adam on January 7, 2010 · View Comments

in Customer Engagement, Healthcare, Marketing Strategy, Social Media, Web Strategy

I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]

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Social Media in 2010: Getting Smarter

by adam on December 22, 2009 · View Comments

in Marketing Strategy, Social Media

It’s that time of year where the pundits predict the death of brands, the trends of new media and the upcoming changes in marketing.  I typically avoid these kinds of posts, but I wanted to weigh in primarily because part of my role at Rosetta next year will be to execute against the predictions.  This […]

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Marketing Hot Seat: Andrew Davis

by adam on December 17, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

A few months ago I had the opportunity to visit the offices of Tipping Point Labs.  After some great discussions on Twitter with Andrew Davis, TPL’s Chief Strategy Officer, we agreed to meet and grab lunch to talk further. I quickly learned how smart Andrew is.  TPL has a unique perspective on content marketing as […]

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No Amount of Social Media Overcomes Bad Customer Experience

by adam on December 7, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media, Twitter

This is not a post to bash AT&T.
I know many folks who have had issues with their network, dropping calls and customer service.  I’ve had quite the opposite.  Sure I’ve dropped a call occasionally, but I actually switched to AT&T because they were the only service provider that had great coverage when I was traveling to […]

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The Marketing Hot Seat: Rachel Happe

by adam on November 19, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

If you don’t know Rachel Happe yet, you are missing out.  I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most.  With a background that includes […]

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