From the monthly archives:

August 2009

The New Marketing Funnel

by adam on August 13, 2009 · Comments

in Customer Engagement, Marketing Strategy

(Jointly authored with Rosetta’s Director of Social Media, Gargi Patel)
The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, the old […]

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Beware: Not All Social Media Panels Are Equal

by adam on August 12, 2009 · Comments

in Customer Engagement, Marketing Strategy, Social Media

Yesterday I attended a session entitled the “ROI of Social Media” out here at the Search Engine Strategies conference.  Without naming names, I wanted to share some quick thoughts on the session.  Think of this as a public service announcement.
The panel focused entirely on online display advertising, in particular on Facebook.  The panel was moderated by […]

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The Zen of Advocacy

by adam on August 6, 2009 · Comments

in Customer Engagement, Marketing Strategy, Social Media

“Zen is not some kind of excitement, but merely concentration on our usual everyday routine.” - Shunkyu Suzuki
Twitter. Facebook. LinkedIn. Myspace. Blogs. YouTube. Community platforms. These are all tools to enable conversation. But that’s it - they are just tools. Having a presence on all of them doesn’t mean they will impact a business.  Stop […]

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