From the monthly archives:

April 2009

Celebrities Are Not Taking Over Twitter

by adam on April 18, 2009 · View Comments

in Retail, Rich Internet Applications, Social Media, Social Media Monitoring, Twitter

Celebrities like Ashton Kutcher, Shaquille O’Neal and Britney Spears are not taking over Twitter.  A well publicized event like Oprah tweeting on her show won’t help.  Ashton vs. Larry King, in a contest to see which account, @aplusk (“a plus k”) or @cnnbrk can reach a million followers first is a publicity event that had […]

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Understanding How Social Media Impacts the Purchase Path

by adam on April 7, 2009 · View Comments

in Interactive Marketing, Rosetta, Social Media, Social Media Monitoring, Social Networking, Web Analytics

Few marketers dispute PPC as an effective and measurable online channel.  Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising.  ROI can be measured to multiple decimal points tying the amount of spend invested […]

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