What Does Your Blog Say About You?

There are lots of posts out there about personal branding and the significance in one’s career – plenty of great advice to be found.  While having an account on Facebook, Twitter and other networks and platforms is important for building a social media presence, a blog is one element of a personal brand – an outpost of sorts – that is completely personal in its representation.  Even a business focused blog is defined by the content (and to some extent the layout and look/feel). 

Similarly, there are lots of personality tests and web-based tools to help measure how effective writing can be.  I’m not sure many of them are too helpful yet, but two tools that have popped up recently in conversations are Gender Analyzer and Typealyzer.  Each can provide some insight as to writing style, although since they are automated I’ll take their feedback with a grain of salt.  Gender Analyzer says there is a 100% probability that my blog is authored by a male.  Well, they got it right.  But what does that mean?  Is my writing style alienating or offending half of my potential readership?  Not sure it would influence my writing style but I’d like to understand if gender of content is important to you.  What do you think?

Typealyzer has more insight to offer.  Rosetta colleague Paul Ferris wrote about Typealyzer recently, as did Doc Searls.  The warning at the top of Typealyzer’s page says, “writing style on a blog may have little or nothing to do with a person’s self-percieved personality.”  That’s true, but I found the site useful in understanding how I write.

My blog’s Typealyzer result:

INTJ – The Scientists
The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch. They are intellectually curious and daring, but might be pshysically [sic] hesitant to try new things.

The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communcating their visions to other people and need to learn patience and use concrete examples. Since they are extremely good at concentrating they often have no trouble working alone.

The site also provided a map of my brain activity while I write:

I think they hit a lot about me right on.  I don’t typically use my blog “spiritually” or wear much emotion on my sleeeves here.  I try to provide insight or share thoughts and learnings that don’t fit in 140 characters on Twitter, and tend to think a lot before I write or publish.  Maybe I think too much.

What does your blog say about you?  If you don’t have one, that says something too – why?

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  • The gender analyzer says: “We have strong indicators that http://negotiationlawblog.com is written by a man (98%) and strong indicators that http://ipadrblog.com is written by a man (97%).” Both written by me, obviously, a woman. In GenderAnalyzer’s survey of its accuracy, 54 % or 1442 bloggers said it was accurate and 46% or 1205 bloggers says it wasn’t. Maybe one’s blog has to say “mom” and “pregnant” and “children” and “women” (a LOT) to be pegged as female. Maybe it’s just random & does no actual “analysis” at all. I’m as suspicious of these things as I am of the morning horoscope.

  • The gender analyzer says: “We have strong indicators that http://negotiationlawblog.com is written by a man (98%) and strong indicators that http://ipadrblog.com is written by a man (97%).” Both written by me, obviously, a woman. In GenderAnalyzer’s survey of its accuracy, 54 % or 1442 bloggers said it was accurate and 46% or 1205 bloggers says it wasn’t. Maybe one’s blog has to say “mom” and “pregnant” and “children” and “women” (a LOT) to be pegged as female. Maybe it’s just random & does no actual “analysis” at all. I’m as suspicious of these things as I am of the morning horoscope.

  • Adam,
    Thanks for the review. Very interesting site. I’m going to try Typelyzer, I;m always interested in knowing what going on in my head 😉

    Natasha

  • Adam,
    Thanks for the review. Very interesting site. I’m going to try Typelyzer, I;m always interested in knowing what going on in my head 😉

    Natasha

  • David Benjamin

    I tend to agree with Vickie. Without a person actually reading the entire blog, analyzing topic, keywords, style, verbage, etc the accuracy is no better than throwing darts in the dark while you’re drunk. You may hit the bullseye every now and again but it’s really by chance. This is like a carnival stunt show. Fun to watch for a little bit then walk away and forget.

    As for the Brain Activity, I’m afraid what my Analyzer would show. Wonder if ‘Activity in Hibernation’ is an option. hmmm

  • David Benjamin

    I tend to agree with Vickie. Without a person actually reading the entire blog, analyzing topic, keywords, style, verbage, etc the accuracy is no better than throwing darts in the dark while you’re drunk. You may hit the bullseye every now and again but it’s really by chance. This is like a carnival stunt show. Fun to watch for a little bit then walk away and forget.

    As for the Brain Activity, I’m afraid what my Analyzer would show. Wonder if ‘Activity in Hibernation’ is an option. hmmm

  • Ok……Gender Analyzer said my blog http://nmbaker.wordpress.com was written by a man (77%), Which is wrong. Typealyzer determined that I was a “INTJ – The Scientists” – long-range thinking and individualistic type, OK hum…I’m not really sure what to do with this information?

    Natasha

  • Ok……Gender Analyzer said my blog http://nmbaker.wordpress.com was written by a man (77%), Which is wrong. Typealyzer determined that I was a “INTJ – The Scientists” – long-range thinking and individualistic type, OK hum…I’m not really sure what to do with this information?

    Natasha

  • Vickie and David – I agree completely and these tools need to be taken with a grain of salt. The horoscope is a great analogy – if anything it caused me to think about what I am doing and how I’m writing, but not a lot of value add. Typealyzer was a little more “meat” and insight – but same thing, not sure it gave a reason to change – just some more input.

    Natasha – not sure it means a whole lot, other than challenging thinking on how you write…I wouldn’t read too much into it 😉

  • adam

    Vickie and David – I agree completely and these tools need to be taken with a grain of salt. The horoscope is a great analogy – if anything it caused me to think about what I am doing and how I’m writing, but not a lot of value add. Typealyzer was a little more “meat” and insight – but same thing, not sure it gave a reason to change – just some more input.

    Natasha – not sure it means a whole lot, other than challenging thinking on how you write…I wouldn’t read too much into it 😉

  • Im of the ISTJ – The Duty Fulfillers mode-not sure thats accurate. But it definitly shows im a thinker, but here’s their quote:
    “The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever. The Duty Fulfillers are happy to be let alone and to be able to work int heir own pace. They know what they have to do and how to do it. ”

    I don’t know about that. I take risks, really I do.. but only after I analyze them…

  • Im of the ISTJ – The Duty Fulfillers mode-not sure thats accurate. But it definitly shows im a thinker, but here’s their quote:
    “The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever. The Duty Fulfillers are happy to be let alone and to be able to work int heir own pace. They know what they have to do and how to do it. ”

    I don’t know about that. I take risks, really I do.. but only after I analyze them…

  • Adam, very interesting and a good conversation starter. Gender Analyzer said my blog http://twittermaven.blogspot.com was written by a woman (52%), Which is wrong. Since it is so close to 50/50, maybe it means that my writing style could be tweaked to be stronger? Typealyzer classified me as ISTP, The Mechanics, The independent and problem-solving type. The Mechanics enjoy working together with other independent and highly skilled people and often like seek fun and action both in their work and personal life. About the only insight I can add is, after running Typealyzer on other blogs that I read, I was happy to be in the same group with David Armano and Alan Wolk. That’s pretty good company to keep!

  • Adam, very interesting and a good conversation starter. Gender Analyzer said my blog http://twittermaven.blogspot.com was written by a woman (52%), Which is wrong. Since it is so close to 50/50, maybe it means that my writing style could be tweaked to be stronger? Typealyzer classified me as ISTP, The Mechanics, The independent and problem-solving type. The Mechanics enjoy working together with other independent and highly skilled people and often like seek fun and action both in their work and personal life. About the only insight I can add is, after running Typealyzer on other blogs that I read, I was happy to be in the same group with David Armano and Alan Wolk. That’s pretty good company to keep!

  • Amol

    Yes analyzer did its job well. Every blog of yours has something new to tell people. I learned more about social networking media through your blog than actually using it.

  • Amol

    Yes analyzer did its job well. Every blog of yours has something new to tell people. I learned more about social networking media through your blog than actually using it.

  • Pingback: The Swarm Is In Your Head. Chapter 1. v1.0()

  • I find this only holds true if people you know read blogs….most of the people I grew up with don’t so there is no way to connect with them on that level…

  • I find this only holds true if people you know read blogs….most of the people I grew up with don’t so there is no way to connect with them on that level…

  • Well there’s a blow to my masculinity. I guess I’ll have to do more posting about the rules of bloodsports and correct selection of oil filters.

    “We guess http://whatmattlearnedtoday.blogspot.com is written by a woman (51%), however it’s quite gender neutral.”

  • Well there’s a blow to my masculinity. I guess I’ll have to do more posting about the rules of bloodsports and correct selection of oil filters.

    “We guess http://whatmattlearnedtoday.blogspot.com is written by a woman (51%), however it’s quite gender neutral.”

  • Wow, LOL. Interesting content- thanks for sharing. So I went in and did Typealyzer and this is the result I got:
    “ISTJ – The Duty Fulfillers: The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever. The Duty Fulfillers are happy to be let alone and to be able to work int heir own pace. They know what they have to do and how to do it. ”

    As for GenderAnalyzer this is the result I got from that site: “We guess http://www.greenfixes.blogspot.com is written by a woman (56%), however it’s quite gender neutral.”

    I think it is fairly safe to say that these are fun sites to check out, however it is hard to judge a blog’s content merely by using this tool. Sometimes you hit content “correctly” and professionally, other times it may come off completely as a different person depending on the mood the author is in that day.

  • Wow, LOL. Interesting content- thanks for sharing. So I went in and did Typealyzer and this is the result I got:
    “ISTJ – The Duty Fulfillers: The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever. The Duty Fulfillers are happy to be let alone and to be able to work int heir own pace. They know what they have to do and how to do it. ”

    As for GenderAnalyzer this is the result I got from that site: “We guess http://www.greenfixes.blogspot.com is written by a woman (56%), however it’s quite gender neutral.”

    I think it is fairly safe to say that these are fun sites to check out, however it is hard to judge a blog’s content merely by using this tool. Sometimes you hit content “correctly” and professionally, other times it may come off completely as a different person depending on the mood the author is in that day.

  • Meh… Typealyzer gave me the *exact* same results as Mr. Cohen. Really makes me question just how much it looks @ the blog… Adam’s much more the Oscar type while I tend to be more like Felix… But even cooler.

  • Meh… Typealyzer gave me the *exact* same results as Mr. Cohen. Really makes me question just how much it looks @ the blog… Adam’s much more the Oscar type while I tend to be more like Felix… But even cooler.