Marketing in the dimensions of socially-focused CRM seems inherently less risky than marketing to the lowest common denominators of demographics, retail and pricing strategies. I’m anxious to see who – like Amazon + iPhone, for example – will prove that this model is not only viable, but significantly impacts the bottom line without sacrificing too much in terms of privacy.

As a consumer I certainly don’t want more ads, but I’d certainly expect to see more value and relevance in the ads I’m forced to encounter. If I’ve been exhaustively searching, tweeting, and/or wishlisting a certain product, I predict (or hope, at least) that smart companies will harvest this and make my purchasing decision a bit easier.

Marketing in the dimensions of socially-focused CRM seems inherently less risky than marketing to the lowest common denominators of demographics, retail and pricing strategies. I’m anxious to see who – like Amazon + iPhone, for example – will prove that this model is not only viable, but significantly impacts the bottom line without sacrificing too much in terms of privacy.

As a consumer I certainly don’t want more ads, but I’d certainly expect to see more value and relevance in the ads I’m forced to encounter. If I’ve been exhaustively searching, tweeting, and/or wishlisting a certain product, I predict (or hope, at least) that smart companies will harvest this and make my purchasing decision a bit easier.

Interesting perspective. There is a flip side of all of this measurement of user behavior to add rich data to our CRM and marketing analysis… It will be misused by some. Those instances will be well publicized. People may become wary of clicking on much of anything on a site because they don’t want more ads sent to them or sales people to call…

Interesting perspective. There is a flip side of all of this measurement of user behavior to add rich data to our CRM and marketing analysis… It will be misused by some. Those instances will be well publicized. People may become wary of clicking on much of anything on a site because they don’t want more ads sent to them or sales people to call…