Comments on: Untapped CRM: Social Breadcrumbs

By: Nick Huhn

Nick Huhn — Mon, 12 Jan 2009 03:45:29 +0000

I’ve been having very similar trains of thought lately also, Adam. It seems as though customer acquisition costs could plummet in the scenarios you mentioned, so I would hope that economic impetus would get marketers on board and soon.

Marketing in the dimensions of socially-focused CRM seems inherently less risky than marketing to the lowest common denominators of demographics, retail and pricing strategies. I’m anxious to see who - like Amazon + iPhone, for example - will prove that this model is not only viable, but significantly impacts the bottom line without sacrificing too much in terms of privacy.

As a consumer I certainly don’t want more ads, but I’d certainly expect to see more value and relevance in the ads I’m forced to encounter. If I’ve been exhaustively searching, tweeting, and/or wishlisting a certain product, I predict (or hope, at least) that smart companies will harvest this and make my purchasing decision a bit easier.

By: Craig Klein

Craig Klein — Fri, 09 Jan 2009 22:18:27 +0000

Great article Adam!

Interesting perspective. There is a flip side of all of this measurement of user behavior to add rich data to our CRM and marketing analysis… It will be misused by some. Those instances will be well publicized. People may become wary of clicking on much of anything on a site because they don’t want more ads sent to them or sales people to call…

By: seanbohan (Sean)

seanbohan (Sean) — Fri, 09 Jan 2009 02:34:10 +0000

good stuff from @adamcohen - http://tinyurl.com/7j7u3e

By: tjbuffoonery (Trilby Jeeves)

tjbuffoonery (Trilby Jeeves) — Thu, 08 Jan 2009 09:18:03 +0000

RT @JesseNewhart Untapped CRM: Social Breadcrumbs: http://bit.ly/amBS (Definitely food for thought.. makes me feel uneasy.. I think.)

By: JesseNewhart (Jesse Newhart)

JesseNewhart (Jesse Newhart) — Thu, 08 Jan 2009 08:57:26 +0000

Untapped CRM: Social Breadcrumbs: http://bit.ly/amBS

By: scorpfromhell (A. Prem Kumar)

scorpfromhell (A. Prem Kumar) — Thu, 08 Jan 2009 07:59:52 +0000

@BrentLeary did u look at @adamcohen’s new post on integrating social & crm data? http://is.gd/eONy #scrm

By: scorpfromhell (A. Prem Kumar)

scorpfromhell (A. Prem Kumar) — Thu, 08 Jan 2009 07:40:44 +0000

Untapped CRM: Social Breadcrumbs | :: a thousand cuts :: adam cohen’s blog http://tinyurl.com/7j7u3e

By: scorpfromhell

scorpfromhell — Thu, 08 Jan 2009 07:33:07 +0000

@Adam - I am called A. Prem Kumar, you can call me Prem. I realise you are not rooting for/against using social data for more targeted ads, you are stating just that its possible & why its to be done.

I have acted on this pretext, that it just is something that can be done as well as needs doing, as a first step of integrating social & CRM data.

I am now interested in finding ways of actually having Social & CRM data driven, meaningful & useful conversations. Any thoughts on that are most welcome.

By: adam

adam — Thu, 08 Jan 2009 05:40:47 +0000

@Brad thanks for the comment…I agree that few companies are prepared for the level of sophistication it would take to tie all this data together. I also think before companies can dive in to leverage this data they need to gain an appreciation for the interaction and respect the relationship; else it will be the equivalent of Facebook Beacon’s launch in the violation of trust. There are a lot more ways companies should be engaging in social media, certainly starting with listening.

@scorpfromhell (great name) - My post frankly wasn’t intended as a primer or supporting whether companies should or should not do it. Just exploring the possibilities. Thanks for the comment, next time I’d like to know your name too

By: jesus_hoyos (jesus_hoyos)

jesus_hoyos (jesus_hoyos) — Thu, 08 Jan 2009 04:53:22 +0000

RT @seanbohan: RT @adamcohen: CRM/analytics data mixed w/ social media … highly targeted marketing http://is.gd/eONy = good stuff