Comments on: Transitions: The new Borders.com http://adamhcohen.com/transitions-the-new-borderscom/ interactive marketing and social media Fri, 03 Sep 2010 18:20:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Marketing Hot Seat: Kevin Ertell | a thousand cuts :: adam cohen's blog http://adamhcohen.com/transitions-the-new-borderscom/comment-page-1/#comment-4774 The Marketing Hot Seat: Kevin Ertell | a thousand cuts :: adam cohen's blog Wed, 14 Oct 2009 12:41:34 +0000 http://74.220.219.78/~adamhcoh/blog/?p=55#comment-4774 [...] Ertell in early 2007 when I took over as Rosetta’s account executive on our engagement to build the new Borders.com. It was clear to me right away that Kevin had the marketing and ebusiness savvy to lead a large [...] [...] Ertell in early 2007 when I took over as Rosetta’s account executive on our engagement to build the new Borders.com. It was clear to me right away that Kevin had the marketing and ebusiness savvy to lead a large [...]

]]> By: Matthew Loewengart http://adamhcohen.com/transitions-the-new-borderscom/comment-page-1/#comment-76 Matthew Loewengart Fri, 18 Jul 2008 22:39:29 +0000 http://74.220.219.78/~adamhcoh/blog/?p=55#comment-76 <p>Got my $5 off coupon and immediately ran to the site to check it out. Had to smile b/c the site looks great and i could say "my high-school buddy did that"</p> <p>Nice work.</p> Got my $5 off coupon and immediately ran to the site to check it out. Had to smile b/c the site looks great and i could say “my high-school buddy did that”

Nice work.

]]> By: Len Devanna http://adamhcohen.com/transitions-the-new-borderscom/comment-page-1/#comment-75 Len Devanna Mon, 23 Jun 2008 21:33:37 +0000 http://74.220.219.78/~adamhcoh/blog/?p=55#comment-75 <p>Congrats to the Borders and Brulant team. No doubt a massively complex undertaking. The overall experience is quite intuitive.</p> <p>Nice work folks</p> Congrats to the Borders and Brulant team. No doubt a massively complex undertaking. The overall experience is quite intuitive.

Nice work folks

]]> By: Wilson Levy http://adamhcohen.com/transitions-the-new-borderscom/comment-page-1/#comment-74 Wilson Levy Wed, 28 May 2008 15:14:31 +0000 http://74.220.219.78/~adamhcoh/blog/?p=55#comment-74 <p>Hi Adam,</p> <p>I have to agree the redesign is wonderful and seems plenty of work went into it. The only are that may need addressing is the lower left block "most popular at Borders.com for Safari 3.0.4 browser on a mac. The links are highlighted light orange. The artifacts that run into each of those highlighted areas are words that read.</p> <p>In Safari there are also rendering issues with the Borders-Media huge banner bellow the magic shelf. The 4 circles and pause button on mac are being cut in half. There are 2 rows. The top row shows the left half, bottom row shows the right half of each of the circles.</p> <p>"Books Music DVD" it seems the longer the link more text is showing up. I tested Opera, Firefox, in mac and PC. IE in PC and Safari on Mac. </p> <p>That was my first impression when I first visited the site using Safari. That led me test on other browsers. I haven't gone deeper but I hope this sheds some light on the mac/win safari client base.</p> <p>Great launch, best of luck.</p> Hi Adam,

I have to agree the redesign is wonderful and seems plenty of work went into it. The only are that may need addressing is the lower left block “most popular at Borders.com for Safari 3.0.4 browser on a mac. The links are highlighted light orange. The artifacts that run into each of those highlighted areas are words that read.

In Safari there are also rendering issues with the Borders-Media huge banner bellow the magic shelf. The 4 circles and pause button on mac are being cut in half. There are 2 rows. The top row shows the left half, bottom row shows the right half of each of the circles.

“Books Music DVD” it seems the longer the link more text is showing up. I tested Opera, Firefox, in mac and PC. IE in PC and Safari on Mac.

That was my first impression when I first visited the site using Safari. That led me test on other browsers. I haven’t gone deeper but I hope this sheds some light on the mac/win safari client base.

Great launch, best of luck.

]]> By: Sally http://adamhcohen.com/transitions-the-new-borderscom/comment-page-1/#comment-73 Sally Wed, 28 May 2008 12:42:39 +0000 http://74.220.219.78/~adamhcoh/blog/?p=55#comment-73 <p>Adam - Thanks to you and the Brulant team for helping to make this happen - we really could not have done it without you! I already miss you guys!<br /> </p> Adam – Thanks to you and the Brulant team for helping to make this happen – we really could not have done it without you! I already miss you guys!

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