Comments on: The Marketing Hot Seat: Marc Meyer http://adamhcohen.com/the-marketing-hot-seat-marc-meyer interactive marketing and social media Wed, 10 Mar 2010 02:33:24 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media in 2010: Getting Smarter | a thousand cuts :: adam cohen's blog http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4911 Social Media in 2010: Getting Smarter | a thousand cuts :: adam cohen's blog Tue, 22 Dec 2009 17:04:40 +0000 http://adamhcohen.com/?p=892#comment-4911 [...] years, including Chris Brogan, David Armano, Paul Gillin, Jason Falls and David Meerman Scott.  Marketing Hot Seat contributor Marc Meyer is [...] […] years, including Chris Brogan, David Armano, Paul Gillin, Jason Falls and David Meerman Scott.  Marketing Hot Seat contributor Marc Meyer is […]

]]> By: SILENTBUTSMART http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4845 SILENTBUTSMART Mon, 09 Nov 2009 18:55:05 +0000 http://adamhcohen.com/?p=892#comment-4845 @ Marc if you have no budget/little budget and less time.... <br><br>I would strongly put on a camo outfit and do it guerrilla style - and hit all the social media platforms and spreading the words of the new product/services with someone who has a large following. (i.e. Chris Brogan, Jason, Shaq, Ashton, Ryan Seacrest and so on) (they could do this in exchange of an sample of the product/services)<br><br>My firm specializes in small to medium size budget. However a lot of my clients are coming to me asking to do projects that are pro bono. I am not a big fan of it but I know times are tough and I am a big believer in karma but I try to go in it with the idea of that if a pro bono project works then the justification will be verified via a 3rd party source. (GOOGLE ANALYTIC do a before and after) Then I could use that as a testimonial. <br><br>Please keep an open mind that the concept of Pro Bono works are great for start ups and small players. I don't see the big boys and girls do pro bono project? <br><br>This economy is forcing everyone to become more creative!!! Think outside the box may sound cliche but it still works! @ Marc if you have no budget/little budget and less time….

I would strongly put on a camo outfit and do it guerrilla style - and hit all the social media platforms and spreading the words of the new product/services with someone who has a large following. (i.e. Chris Brogan, Jason, Shaq, Ashton, Ryan Seacrest and so on) (they could do this in exchange of an sample of the product/services)

My firm specializes in small to medium size budget. However a lot of my clients are coming to me asking to do projects that are pro bono. I am not a big fan of it but I know times are tough and I am a big believer in karma but I try to go in it with the idea of that if a pro bono project works then the justification will be verified via a 3rd party source. (GOOGLE ANALYTIC do a before and after) Then I could use that as a testimonial.

Please keep an open mind that the concept of Pro Bono works are great for start ups and small players. I don't see the big boys and girls do pro bono project?

This economy is forcing everyone to become more creative!!! Think outside the box may sound cliche but it still works!

]]> By: SILENTBUTSMART http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4842 SILENTBUTSMART Fri, 06 Nov 2009 19:44:03 +0000 http://adamhcohen.com/?p=892#comment-4842 Marc, Good Afternoon and I have a question for you. My question pertains to this statement you wrote "Most of the channels were essentially a 3 month test. This gives us enough time to evaluate the results, continue it or bag it and move the money and resource towards channels that are performing"<br>How would you justify the bag it process to the CEO - because as a CEO I would feel this is a critical area due to the matter of money that was spent and didn’t bring any result.<br>I ask this because it is causing a major problem on my end because I lose clients BEFORE I can secure them because they would get mad at me if the ROI can't be justified. I tried to explain the law of probability but their expectation are so high I am wondering as a CMO of my firm if it simple a cost of doing business (meaning my firm would have to absorbed the cost as a market expense) but sincerely I feel that isn't an acceptable or logical explanation. <br>Adam- This is a great series! Thanks so much!! I would like your e-mail – can you kindly DM it to my twitter account @Silentbutsmart – I have an idea to pitch at you and I want to know what you feel about it. Marc, Good Afternoon and I have a question for you. My question pertains to this statement you wrote “Most of the channels were essentially a 3 month test. This gives us enough time to evaluate the results, continue it or bag it and move the money and resource towards channels that are performing”
How would you justify the bag it process to the CEO - because as a CEO I would feel this is a critical area due to the matter of money that was spent and didn’t bring any result.
I ask this because it is causing a major problem on my end because I lose clients BEFORE I can secure them because they would get mad at me if the ROI can't be justified. I tried to explain the law of probability but their expectation are so high I am wondering as a CMO of my firm if it simple a cost of doing business (meaning my firm would have to absorbed the cost as a market expense) but sincerely I feel that isn't an acceptable or logical explanation.
Adam- This is a great series! Thanks so much!! I would like your e-mail – can you kindly DM it to my twitter account @Silentbutsmart – I have an idea to pitch at you and I want to know what you feel about it.

]]> By: Marc Meyer http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4843 Marc Meyer Fri, 06 Nov 2009 16:13:02 +0000 http://adamhcohen.com/?p=892#comment-4843 Thanks everyone. I might take Adam's idea and go one step further with it and throw it back. Still formulating. What about no budget, little budget and less time? Thanks everyone. I might take Adam's idea and go one step further with it and throw it back. Still formulating. What about no budget, little budget and less time?

]]> By: Justin http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4838 Justin Fri, 06 Nov 2009 01:44:58 +0000 http://adamhcohen.com/?p=892#comment-4838 Wow, this was a great read! Thanks Wow, this was a great read! Thanks

]]> By: Hitch http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4837 Hitch Thu, 05 Nov 2009 00:39:05 +0000 http://adamhcohen.com/?p=892#comment-4837 Great series! These folks really have to think about the problem as presented. Great series! These folks really have to think about the problem as presented.

]]> By: JasonPeck http://adamhcohen.com/the-marketing-hot-seat-marc-meyer/comment-page-1/#comment-4834 JasonPeck Tue, 03 Nov 2009 17:59:22 +0000 http://adamhcohen.com/?p=892#comment-4834 LOVE, love, love this series. Great job with this, Marc! LOVE, love, love this series. Great job with this, Marc!

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