http://adamhcohen.com/the-influence-economy/ interactive marketing and social media Mon, 26 Mar 2012 14:54:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://adamhcohen.com/the-influence-economy/comment-page-1/#comment-4936 Justin Kownacki - The Relevance Economy Mon, 25 Jan 2010 07:48:41 +0000 http://74.220.219.78/~adamhcoh/blog/?p=33#comment-4936 [...] of blogs and articles have been written about concepts like the attention economy, the influence economy, and how changes in perception affect the “market value” of your influence.  And, [...] [...] of blogs and articles have been written about concepts like the attention economy, the influence economy, and how changes in perception affect the “market value” of your influence.  And, [...]

]]> http://adamhcohen.com/the-influence-economy/comment-page-1/#comment-17 Paul Tue, 23 Sep 2008 15:32:22 +0000 http://74.220.219.78/~adamhcoh/blog/?p=33#comment-17 <p>Social media is very tricky. Like with reviews if it is presented too positively people may assume it’s fake. A realistic engagement, to the point of being a bit gritty perhaps, may be required. There can be some real risks in walking the line between true transparency and brand control and constant monitoring is crucial. Having Google alerts set up for all branded terms is essential. Companies should be very careful about venturing into this culture without any guidance. Mistakes made in social media are not easily retracted. I agree it is very important (and will eventually become a requirement to be competitive) but it should be done very cautiously and with the help of people with experience in that culture. </p> Social media is very tricky. Like with reviews if it is presented too positively people may assume it’s fake. A realistic engagement, to the point of being a bit gritty perhaps, may be required. There can be some real risks in walking the line between true transparency and brand control and constant monitoring is crucial. Having Google alerts set up for all branded terms is essential. Companies should be very careful about venturing into this culture without any guidance. Mistakes made in social media are not easily retracted. I agree it is very important (and will eventually become a requirement to be competitive) but it should be done very cautiously and with the help of people with experience in that culture.

]]> http://adamhcohen.com/the-influence-economy/comment-page-1/#comment-5462 Paul Tue, 23 Sep 2008 15:32:00 +0000 http://74.220.219.78/~adamhcoh/blog/?p=33#comment-5462 Social media is very tricky. Like with reviews if it is presented too positively people may assume it’s fake. A realistic engagement, to the point of being a bit gritty perhaps, may be required. There can be some real risks in walking the line between true transparency and brand control and constant monitoring is crucial. Having Google alerts set up for all branded terms is essential. Companies should be very careful about venturing into this culture without any guidance. Mistakes made in social media are not easily retracted. I agree it is very important (and will eventually become a requirement to be competitive) but it should be done very cautiously and with the help of people with experience in that culture. Social media is very tricky. Like with reviews if it is presented too positively people may assume it’s fake. A realistic engagement, to the point of being a bit gritty perhaps, may be required. There can be some real risks in walking the line between true transparency and brand control and constant monitoring is crucial. Having Google alerts set up for all branded terms is essential. Companies should be very careful about venturing into this culture without any guidance. Mistakes made in social media are not easily retracted. I agree it is very important (and will eventually become a requirement to be competitive) but it should be done very cautiously and with the help of people with experience in that culture.

]]> http://adamhcohen.com/the-influence-economy/comment-page-1/#comment-16 Mark Taylor Wed, 17 Sep 2008 16:51:14 +0000 http://74.220.219.78/~adamhcoh/blog/?p=33#comment-16 <p>The traditional media companies are finally getting it... Group M has also produced some interesting content as has Avenue A (but I guess that's less surprising).</p> The traditional media companies are finally getting it… Group M has also produced some interesting content as has Avenue A (but I guess that’s less surprising).

]]> http://adamhcohen.com/the-influence-economy/comment-page-1/#comment-5461 Mark Taylor Wed, 17 Sep 2008 16:51:00 +0000 http://74.220.219.78/~adamhcoh/blog/?p=33#comment-5461 The traditional media companies are finally getting it... Group M has also produced some interesting content as has Avenue A (but I guess that's less surprising). The traditional media companies are finally getting it… Group M has also produced some interesting content as has Avenue A (but I guess that’s less surprising).

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