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	<title>Comments on: The Basics of Social Media ROI</title>
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	<link>http://adamhcohen.com/the-basics-of-social-media-roi</link>
	<description>interactive marketing and social media</description>
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		<title>By: Robin Good's Latest News</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4912</link>
		<dc:creator>Robin Good's Latest News</dc:creator>
		<pubDate>Wed, 23 Dec 2009 09:26:37 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4912</guid>
		<description>&lt;strong&gt;Online Marketing: The Best 2009 Articles And Reports From MasterNewMedia...&lt;/strong&gt;

Online marketing is increasingly a critical element of anyone&#039;s communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it. ...</description>
		<content:encoded><![CDATA[<p><strong>Online Marketing: The Best 2009 Articles And Reports From&nbsp;MasterNewMedia&#8230;</strong></p>
<p>Online marketing is increasingly a critical element of anyone&#8217;s communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it.&nbsp;&#8230;</p>
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		<title>By: Social Media ROI: How To Calculate Social Media Marketing Return On Investment &#171; Argument</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4909</link>
		<dc:creator>Social Media ROI: How To Calculate Social Media Marketing Return On Investment &#171; Argument</dc:creator>
		<pubDate>Mon, 21 Dec 2009 22:36:47 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4909</guid>
		<description>[...] Lessons Learned [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Lessons Learned&nbsp;[&#8230;]</p>
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		<title>By: Social Media ROI: How To Calculate Social Media Marketing Return On Investment &#124; jatiN mahindrA doT coM</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4905</link>
		<dc:creator>Social Media ROI: How To Calculate Social Media Marketing Return On Investment &#124; jatiN mahindrA doT coM</dc:creator>
		<pubDate>Mon, 21 Dec 2009 14:52:06 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4905</guid>
		<description>[...] Lessons Learned [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Lessons Learned&nbsp;[&#8230;]</p>
]]></content:encoded>
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		<title>By: Robin Good's Latest News</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4902</link>
		<dc:creator>Robin Good's Latest News</dc:creator>
		<pubDate>Mon, 21 Dec 2009 13:49:13 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4902</guid>
		<description>&lt;strong&gt;Social Media ROI: How To Calculate Social Media Marketing Return On Investment...&lt;/strong&gt;

What is social media ROI? Is it possible to measure your success with social media? In this MasterNewMedia guide you will find the best articles and reports to understand and calculate the return on investment from your social media campaigns.......</description>
		<content:encoded><![CDATA[<p><strong>Social Media <span class="caps">ROI</span>: How To Calculate Social Media Marketing Return On&nbsp;Investment&#8230;</strong></p>
<p>What is social media <span class="caps">ROI</span>? Is it possible to measure your success with social media? In this MasterNewMedia guide you will find the best articles and reports to understand and calculate the return on investment from your social media&nbsp;campaigns&#8230;&#8230;.</p>
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		<title>By: Buzz Bishop</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4840</link>
		<dc:creator>Buzz Bishop</dc:creator>
		<pubDate>Sun, 08 Nov 2009 17:22:37 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4840</guid>
		<description>I like to think of social media ROI on  a very simple and basic plane: you measure social media roi one customer at a time.&lt;br&gt;&lt;br&gt;You offer super service and empower a customer to become a brand advocate and you will see that return on investment.  Traditional advertising may count impressions, but does it *make* an impression.&lt;br&gt;&lt;br&gt;Social media makes an impression. That&#039;s how you measure your ROI&lt;br&gt;&lt;a href=&quot;http://www.cyberbuzz.com/2009/11/05/times-square-or-twitter/&quot; rel=&quot;nofollow&quot;&gt;http://www.cyberbuzz.com/2009/11/05/times-squar...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I like to think of social media <span class="caps">ROI</span> on  a very simple and basic plane: you measure social media roi one customer at a&nbsp;time.</p>
<p>You offer super service and empower a customer to become a brand advocate and you will see that return on investment.  Traditional advertising may count impressions, but does it *make* an&nbsp;impression.</p>
<p>Social media makes an impression. That&#39;s how you measure your <span class="caps">ROI</span><br /><a href="http://www.cyberbuzz.com/2009/11/05/times-square-or-twitter/" rel="nofollow"></a><a href="http://www.cyberbuzz.com/2009/11/05/times-squar.." rel="nofollow">http://www.cyberbuzz.com/2009/11/05/times-squar..</a>.</p>
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		<title>By: Social Media ROI Is Like An Oreo Cookie &#171; Social Media Musings by Tom Humbarger</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4816</link>
		<dc:creator>Social Media ROI Is Like An Oreo Cookie &#171; Social Media Musings by Tom Humbarger</dc:creator>
		<pubDate>Thu, 29 Oct 2009 23:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4816</guid>
		<description>[...] Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Adam Cohen (A Thousand Cuts) – The Basics of Social Media <span class="caps">ROI</span>&nbsp;[&#8230;]</p>
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		<title>By: Must Read posts about the ROI of Social Media &#171; The Social Scene</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4811</link>
		<dc:creator>Must Read posts about the ROI of Social Media &#171; The Social Scene</dc:creator>
		<pubDate>Wed, 28 Oct 2009 16:53:11 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4811</guid>
		<description>[...] Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Adam Cohen (A Thousand Cuts) – The Basics of Social Media <span class="caps">ROI</span>&nbsp;[&#8230;]</p>
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	<item>
		<title>By: Milena Regos</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4717</link>
		<dc:creator>Milena Regos</dc:creator>
		<pubDate>Tue, 29 Sep 2009 04:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4717</guid>
		<description>Hi, 
thanks for a great post. I do the social media marketing for a ski resort in Lake Tahoe. We did a contest on Facebook and with the help of little bit of pay per click advertising, Facebook generated the most traffic to our website for the past month. Call it measurements, but it&#039;s at least something. You can read the entire post on the contest at: http://bit.ly/CJdwZ</description>
		<content:encoded><![CDATA[<p>Hi,<br />
thanks for a great post. I do the social media marketing for a ski resort in Lake Tahoe. We did a contest on Facebook and with the help of little bit of pay per click advertising, Facebook generated the most traffic to our website for the past month. Call it measurements, but it&#8217;s at least something. You can read the entire post on the contest at:&nbsp;<a href="http://bit.ly/CJdwZ" rel="nofollow">http://bit.ly/CJdwZ</a></p>
]]></content:encoded>
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		<title>By: Deep Focus on Mature or not: social media is not says Ian Schaeffer &#171; Fredzimny&#39;s Blog</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4714</link>
		<dc:creator>Deep Focus on Mature or not: social media is not says Ian Schaeffer &#171; Fredzimny&#39;s Blog</dc:creator>
		<pubDate>Sun, 27 Sep 2009 18:03:12 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4714</guid>
		<description>[...] The Basics of Social Media ROI (adamhcohen.com) [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The Basics of Social Media <span class="caps">ROI</span> (adamhcohen.com)&nbsp;[&#8230;]</p>
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		<title>By: [Presentation] Social Network for Corporate Internal Communication</title>
		<link>http://adamhcohen.com/the-basics-of-social-media-roi/comment-page-1/#comment-4690</link>
		<dc:creator>[Presentation] Social Network for Corporate Internal Communication</dc:creator>
		<pubDate>Mon, 21 Sep 2009 13:40:23 +0000</pubDate>
		<guid isPermaLink="false">http://adamhcohen.com/?p=688#comment-4690</guid>
		<description>[...] The Basics of Social Media ROI (adamhcohen.com) [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The Basics of Social Media <span class="caps">ROI</span> (adamhcohen.com)&nbsp;[&#8230;]</p>
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