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Webtrends

Understanding How Social Media Impacts the Purchase Path

by adam on April 7, 2009 · View Comments

in Interactive Marketing, Rosetta, Social Media, Social Media Monitoring, Social Networking, Web Analytics

Few marketers dispute PPC as an effective and measurable online channel.  Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising.  ROI can be measured to multiple decimal points tying the amount of spend invested […]

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