Posts tagged as:

Web 2.0

A Quick Snapshot of Old vs. New Media

by adam on December 17, 2008 · View Comments

in Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking, Weblogs

In late October, I got a first hand glimpse into how the web is taking on traditional newspapers. While in Dallas for Forrester’s Consumer Forum, I was grateful to be invited to drop in at the offices of the Dallas Morning News to talk about how retailers are using Facebook.
A Somber Scene
At first glance, the floor where most of […]

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Redefining Social Commerce

by adam on November 26, 2008 · View Comments

in Customer Engagement, Social Media, Social Networking, eCommerce

Danger?
Folks shy away from the term “social commerce.” Why? I asked the question on Twitter, “What’s the first thing that pops in your mind when you hear the term ‘social commerce?’” and I received quite a number of cynical (and humorous) responses:

@k_seas: “Pyramid Scheme : - ) kidding”
@illig: “Social commerce: Prostitution, human trafficking and ice cream socials. In […]

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