Posts tagged as:

Twitter

No Amount of Social Media Overcomes Bad Customer Experience

by adam on December 7, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media, Twitter

This is not a post to bash AT&T.
I know many folks who have had issues with their network, dropping calls and customer service.  I’ve had quite the opposite.  Sure I’ve dropped a call occasionally, but I actually switched to AT&T because they were the only service provider that had great coverage when I was traveling to […]

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The Social Media Landing Page Phenomenon

by adam on October 30, 2009 · View Comments

in Customer Engagement, Social Media, Web Strategy

As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the […]

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5 Twitter Tips You May Not Know

by adam on October 16, 2009 · View Comments

in Social Media, Social Networking, Twitter

As Twitter turns the corner on the “Peak of Inflated Expectations” and heads full speed ahead into the “Trough of Disillusionment,” I thought I’d share 5 tips that have continued to make Twitter a meaningful, useful tool.  Some of these you may know, some may be new.  This is aside from new features coming like […]

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News Flash: Big Brands Can Be Social Too

by adam on September 24, 2009 · View Comments

in Customer Engagement, Social Media, Twitter

Companies and brands of all sizes can leverage social technologies to interact one on one with customers. Every interaction is a chance to foster community, build advocacy and change opinions. Many Web2.0 and technology companies are of course eating their own dog food doing this, but can a big, dinosaur, established, brand adapt? […]

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Display Advertising Shows Signs of Life

by adam on June 29, 2009 · View Comments

in Advertising, Interactive Marketing

I always like to capture ideas and campaigns here that really catch my eye and provide inspiration.  Here are two banner ads that challenge the notion that this industry has nothing left in it.  They show that the right mix of creativity, humor and humility for the knowledge an end-user has about the space can […]

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How Twitter and Social Networks Can Make History

by adam on June 22, 2009 · View Comments

in Customer Engagement, Facebook, Social Media, Social Networking, Twitter, Weblogs

Every once in awhile a video comes along that inspires thought and challenges assumptions.  This video of internet guru Clay Shirky speaking as part of the TED series is no exception.  From the advent of the printing press to modern community platforms, Shirky uses stories from China, Iran, the Obama campaign, and other political uprisings […]

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