Posts tagged as:

Social networks

5 Twitter Tips You May Not Know

by adam on October 16, 2009 · View Comments

in Social Media, Social Networking, Twitter

As Twitter turns the corner on the “Peak of Inflated Expectations” and heads full speed ahead into the “Trough of Disillusionment,” I thought I’d share 5 tips that have continued to make Twitter a meaningful, useful tool.  Some of these you may know, some may be new.  This is aside from new features coming like […]

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How Twitter and Social Networks Can Make History

by adam on June 22, 2009 · View Comments

in Customer Engagement, Facebook, Social Media, Social Networking, Twitter, Weblogs

Every once in awhile a video comes along that inspires thought and challenges assumptions.  This video of internet guru Clay Shirky speaking as part of the TED series is no exception.  From the advent of the printing press to modern community platforms, Shirky uses stories from China, Iran, the Obama campaign, and other political uprisings […]

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Untapped CRM: Social Breadcrumbs

by adam on January 7, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

Marketers have a lot of data. Online, they know where you live, what you clicked on, and what page layout (among other things) is more likely is going to drive you to make a purchase. They know what you searched for, what ads you saw and how long you spent on their sites. […]

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10 Quick Tips for Retailers to Engage in Social Media Right Now

by adam on November 3, 2008 · View Comments

in Customer Engagement, Marketing Strategy, Retail, Social Media, Social Networking

In the last year I’ve immersed myself in social media, Chris Brogan has been a continual source of inspiration and guidance. His blog, chrisbrogan.com, is a virtual treasure trove of nuggets for social media junkies and new folks alike. Chris recently published an eBook called: Fishing Where The Fish Are: Mapping Social Media to the […]

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Study: 59% of Top Retailers Now on Facebook

by adam on October 31, 2008 · View Comments

in Brulant, Customer Engagement, Facebook, Retail, Rosetta, Social Media, Social Networking

In May of this year, Rosetta, the agency I am working for, published a study showing that 30% of 100 of the top online retailers had a Facebook page set up.  In the last five months since the original survey, there has been a substantial uptick to 59% - including pages added by Best Buy, […]

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Putting Your Social Network To Use

by adam on October 1, 2008 · View Comments

in Facebook, LinkedIn, Social Media, Social Networking, Twitter

Over time, social networks become a place to accumulate contacts.  I’ve used LinkedIn for nearly five years, and tools like Facebook and Twitter have become part of a daily ritual.  Do you interact with those folks regularly, or is it a virtual rolodex accumulating dust?  Do you watch on the sidelines, or really engage?  I’ve […]

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