Posts tagged as:

Social network

The New Marketing Funnel

by adam on August 13, 2009 · View Comments

in Customer Engagement, Marketing Strategy

(Jointly authored with Rosetta’s Director of Social Media, Gargi Patel)
The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, the old […]

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Can Social Media be Taught?

by adam on July 8, 2009 · View Comments

in Interactive Marketing, Social Media

I imagine there are two camps: those who believe you can teach someone how to use social media and those who think it’s absurd to teach people to do what they can learn on their own.  The term “Social Media” covers such a gamut of technologies, approaches, tools and lessons learned that it’s challenging to […]

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How to Show The Value of Twitter In 2 Minutes or Less

by adam on May 27, 2009 · View Comments

in Social Media, Social Networking, Twitter

Twitter is not a service that will appeal to everyone.  Allegedly 60% of Twitter users leave after the first month (although this doesn’t include those who switch to desktop apps like Tweetdeck).  I’d argue it’s because they only have Oprah and Ashton Kutcher showing them the ropes and need some better guidance; Twitter is intuitive […]

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Celebrities Are Not Taking Over Twitter

by adam on April 18, 2009 · View Comments

in Retail, Rich Internet Applications, Social Media, Social Media Monitoring, Twitter

Celebrities like Ashton Kutcher, Shaquille O’Neal and Britney Spears are not taking over Twitter.  A well publicized event like Oprah tweeting on her show won’t help.  Ashton vs. Larry King, in a contest to see which account, @aplusk (“a plus k”) or @cnnbrk can reach a million followers first is a publicity event that had […]

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The Second Coming of Twitter

by adam on March 4, 2009 · View Comments

in Social Media, Social Networking, Twitter

Twitter is all the rage.  CNN talks about it at every opportunity.  Famous people from Shaquille O’Neal to MCHammer to Demi Moore are using it to share snippets of their daily lives.  Legions of new joiners are popping up each day.  Books are being published left and right about Twitter for business and monetizing Twitter […]

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Facebook is the Gateway Drug of Social Media

by adam on February 24, 2009 · View Comments

in Facebook, Social Media, Social Networking

New joiners to Facebook go through phases - understanding privacy, etiquette and addiction.  But what happens when they settle down?  The functionality of Facebook is a “lite” version of many other social technologies many have come to know.
Facebook is growing strong, recently passing the 175 million members mark.  I’ve seen many folks go from skeptic to […]

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