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Radian6

Understanding How Social Media Impacts the Purchase Path

by adam on April 7, 2009 · View Comments

in Interactive Marketing, Rosetta, Social Media, Social Media Monitoring, Social Networking, Web Analytics

Few marketers dispute PPC as an effective and measurable online channel.  Social media, in contrast, is currently subject to dispute.
One of the more compelling arguments for pay-per-click search marketing is the ability to attribute web sales directly to clicks from search advertising.  ROI can be measured to multiple decimal points tying the amount of spend invested […]

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The Real Purpose of SXSWi

by adam on March 15, 2009 · View Comments

in Social Media, Twitter, Web/Tech

South by Southwest is an annual interactive, film and music festival in Austin, TX.  The interactive portion of the event (aka SXSWi) is the vertiable motherlode of social media.  Twitter was launched here two years ago, and last year’s infamous horrible interview of Facebook’s Mark Zuckerberg (and the Twitter backlash) was stuff of legends. This […]

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