Posts tagged as:

Pharma

A Free eBook for Marketers: Learning in 2010

by adam on January 7, 2010 · View Comments

in Customer Engagement, Healthcare, Marketing Strategy, Social Media, Web Strategy

I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]

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Google Sidewiki and Implications for Pharma Brands

by adam on October 8, 2009 · View Comments

in Marketing Strategy, Rosetta, Social Media, Social Media Monitoring

Google Sidewiki is a perplexing new product from our friends in Mountain View, CA.  Sidewiki requires a toolbar download but enables anyone to comment along side any website.  Here are three key posts that have been helpful to understand it - and I’d highly recommend reading them.

Shift’s Doug Haslam shares thoughts on the positive potential of […]

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