Twitter is not a service that will appeal to everyone. Allegedly 60% of Twitter users leave after the first month (although this doesn’t include those who switch to desktop apps like Tweetdeck). I’d argue it’s because they only have Oprah and Ashton Kutcher showing them the ropes and need some better guidance; Twitter is intuitive […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 










