Posts tagged as:

Online Retailers

Do Alternate Payment Methods Help Retailers?

by adam on January 15, 2009 · Comments

in Retail, Rosetta, eCommerce

Alternate payment methods (APM), in eCommerce terms, are ways to complete a transaction without using the normal credit card authorization process.  For the past couple of years Rosetta has completed a quick study of a hundred leading online retailers using the big players in this space.  Paypal, BillMeLater, and Google Checkout are the ones we […]

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Untapped CRM: Social Breadcrumbs

by adam on January 7, 2009 · Comments

in Customer Engagement, Marketing Strategy, Social Media

Marketers have a lot of data. Online, they know where you live, what you clicked on, and what page layout (among other things) is more likely is going to drive you to make a purchase. They know what you searched for, what ads you saw and how long you spent on their sites. […]

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Redefining Social Commerce

by adam on November 26, 2008 · Comments

in Customer Engagement, Social Media, Social Networking, eCommerce

Danger?
Folks shy away from the term “social commerce.”  Why?  I asked the question on Twitter, “What’s the first thing that pops in your mind when you hear the term ‘social commerce?’” and I received quite a number of cynical (and humorous) responses:

@k_seas: “Pyramid Scheme : - ) kidding”
@illig: “Social commerce: Prostitution, human trafficking and ice cream socials. In […]

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Study: Only 30% of Top Retailers on Facebook

by adam on June 12, 2008 · Comments

in Brulant, Customer Engagement, Facebook, Retail, Social Media

Brulant, my employer, recently completed a study of 100 of the top online retailers to see which ones have a “fan page,” a feature that Facebook launched in November 2007.  Only 30% of the retailers surveyed had a page out there.  Yep, only 30%, despite lots of hype about the platform.  That’s it?  I believe […]

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