Posts tagged as:

Online Communities

The Marketing Hot Seat: Rachel Happe

by adam on November 19, 2009 · View Comments

in Marketing Hot Seat, Marketing Strategy

If you don’t know Rachel Happe yet, you are missing out.  I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most.  With a background that includes […]

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The Social Media Landing Page Phenomenon

by adam on October 30, 2009 · View Comments

in Customer Engagement, Social Media, Web Strategy

As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the […]

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The Second Coming of Twitter

by adam on March 4, 2009 · View Comments

in Social Media, Social Networking, Twitter

Twitter is all the rage.  CNN talks about it at every opportunity.  Famous people from Shaquille O’Neal to MCHammer to Demi Moore are using it to share snippets of their daily lives.  Legions of new joiners are popping up each day.  Books are being published left and right about Twitter for business and monetizing Twitter […]

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How has Social Media Helped You?

by adam on February 13, 2009 · View Comments

in Social Media, Social Networking, Twitter

This morning while doing a demo of Twitter I asked the question, “How has social media helped you in an unexpected way?”  Industry knowledge? Building relationships? Free hat? Catching an unreal bacon recipe?  Thanks much to a responsive group of followers, I received many responses - some deep, some funny, some insightful, all valuable to […]

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