Of the folks who agreed to participate in The Marketing Hot Seat (all of them marketing practitioners in some form), Aaron Strout is the only one who is currently a CMO. At Powered, Aaron is in a position to talk with peers on a regular basis about justifying the ROI on community. I’ve gotten to […]
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I met Kyle Flaherty prior to his Boston to Austin journey and knew early on that he was a thought leader in marketing. As Director of Marketing and Communications for Breakingpoint, Kyle is passionate about applying new marketing techniques in the B2B arena. Besides his passion for the Red Sox, he and I continue to […]
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Over the course of the last several years I’ve gotten to know and interact with a bunch of talented marketers. One of my favorite benefits of the community on Twitter is access to these folks for great discussions. In the interest of showcasing that talent pool, over the next few weeks I’m going to share […]
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“Zen is not some kind of excitement, but merely concentration on our usual everyday routine.” - Shunkyu Suzuki
Twitter. Facebook. LinkedIn. Myspace. Blogs. YouTube. Community platforms. These are all tools to enable conversation. But that’s it - they are just tools. Having a presence on all of them doesn’t mean they will impact a business. Stop […]
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Marketers have a lot of data. Online, they know where you live, what you clicked on, and what page layout (among other things) is more likely is going to drive you to make a purchase. They know what you searched for, what ads you saw and how long you spent on their sites. […]
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