Posts tagged as:

Marketing and Advertising

How Social Media Has Changed My Job

by adam on February 26, 2010 · Comments

in About me, Rosetta, Social Media

In the last 2 years of blogging I’ve been able to share my own views on social media, interactive marketing and other topics.  During that time my day job at Rosetta has evolved from working with exciting companies like Coach and Borders to leading our Search and Media practice.  I’ve had the fortunate experience of […]

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A Free eBook for Marketers: Learning in 2010

by adam on January 7, 2010 · Comments

in Customer Engagement, Healthcare, Marketing Strategy, Social Media, Web Strategy

I virtually met Ellen Hoenig Carlson several months ago through Twitter. As I have continued to work on social media initiatives in Rosetta’s Healthcare practice, Ellen’s blog has continually been a tremendous resource to gain insight on the subtle (and often not so subtle) intricacies of marketing in healthcare and pharma. Ellen reached […]

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Social Media in 2010: Getting Smarter

by adam on December 22, 2009 · Comments

in Marketing Strategy, Social Media

It’s that time of year where the pundits predict the death of brands, the trends of new media and the upcoming changes in marketing.  I typically avoid these kinds of posts, but I wanted to weigh in primarily because part of my role at Rosetta next year will be to execute against the predictions.  This […]

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Marketing Hot Seat: Andrew Davis

by adam on December 17, 2009 · Comments

in Marketing Hot Seat, Marketing Strategy

A few months ago I had the opportunity to visit the offices of Tipping Point Labs.  After some great discussions on Twitter with Andrew Davis, TPL’s Chief Strategy Officer, we agreed to meet and grab lunch to talk further. I quickly learned how smart Andrew is.  TPL has a unique perspective on content marketing as […]

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7 Inputs to a Social Media Strategy

by adam on November 15, 2009 · Comments

in Marketing Strategy, Social Media, Social Media Monitoring

Building a social media strategy is not something that can be whipped together overnight.  For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research.  The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]

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The Marketing Hot Seat: Marc Meyer

by adam on November 3, 2009 · Comments

in Marketing Hot Seat, Marketing Strategy

Marc Meyer is one of the few folks who agreed to participate in the Marketing Hot Seat I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media.  With his experience consulting in […]

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