Posts tagged as:

Interactive Marketing

Display Advertising Shows Signs of Life

by adam on June 29, 2009 · View Comments

in Advertising, Interactive Marketing

I always like to capture ideas and campaigns here that really catch my eye and provide inspiration.  Here are two banner ads that challenge the notion that this industry has nothing left in it.  They show that the right mix of creativity, humor and humility for the knowledge an end-user has about the space can […]

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Is User Generated Content the New Campaign Standard?

by adam on May 18, 2009 · View Comments

in Interactive Marketing, Rich Internet Applications

Two recent movie promotional campaigns do a great job combining the storyline, user photos and content (not to mention the ability to share that content easily on networks like Facebook).  They’re fun, easy to use and engage the user in more than just an online impression.  Has this become the new standard for interactive marketing?
First, the […]

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Healthy Choice Chooses Wisely

by adam on January 9, 2009 · View Comments

in Customer Engagement, Interactive Marketing, Rich Internet Applications

Every once in awhile I stumble across a great example of interactive marketing to share.  Today a friend shot me a link to a microsite from the consumer product brand Healthy Choice, that has a lot of the right ingredients for a successful campaign.  The campaign looks like it was launched last fall but I […]

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Untapped CRM: Social Breadcrumbs

by adam on January 7, 2009 · View Comments

in Customer Engagement, Marketing Strategy, Social Media

Marketers have a lot of data. Online, they know where you live, what you clicked on, and what page layout (among other things) is more likely is going to drive you to make a purchase. They know what you searched for, what ads you saw and how long you spent on their sites. […]

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The Economic Downturn Is Accelerating Digital

by adam on October 21, 2008 · View Comments

in Forrester, Interactive Marketing, Marketing Strategy, Mobile, Social Media

Under Pressure
 
Last week the Center for Media Research (account required) posted a study by Epsilon that revealed some insight as to what 175 CMOs and marketing executives are doing in a rough economy.  While nearly all CMOs and marketing executives in the study agreed that “a tough economic period is precisely the time when marketing […]

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Nintendo Wii: When Good Content Speaks for Itself

by adam on September 23, 2008 · View Comments

in Interactive Marketing, Rich Internet Applications

A great advertisement disguised as a YouTube video of game footage from Wario Land for the Nintendo Wii is being passed around today.  If the counts are accurate it hit over 250K views today alone.  The ad cleverly leverages a flash physics engine and pretty much speaks for itself.  This is a great example where […]

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