Posts tagged as:

Google

Google Sidewiki and Implications for Pharma Brands

by adam on October 8, 2009 · View Comments

in Marketing Strategy, Rosetta, Social Media, Social Media Monitoring

Google Sidewiki is a perplexing new product from our friends in Mountain View, CA.  Sidewiki requires a toolbar download but enables anyone to comment along side any website.  Here are three key posts that have been helpful to understand it - and I’d highly recommend reading them.

Shift’s Doug Haslam shares thoughts on the positive potential of […]

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Do Alternate Payment Methods Help Retailers?

by adam on January 15, 2009 · View Comments

in Retail, Rosetta, eCommerce

Alternate payment methods (APM), in eCommerce terms, are ways to complete a transaction without using the normal credit card authorization process.  For the past couple of years Rosetta has completed a quick study of a hundred leading online retailers using the big players in this space.  Paypal, BillMeLater, and Google Checkout are the ones we […]

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