Building a social media strategy is not something that can be whipped together overnight. For context, any company that is looking to develop a strategy for leveraging social media should first check out the POST methodology from Forrester Research. The “People” part of the approach (followed by Objectives, Stategy and Technology) has a short description:
Don’t start […]
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Today I sat on a panel at the IBM Websphere Commerce Leadership Summit, with panelists Brant Barton, co-founder of Bazaarvoice, Duke Marr, VP of Product Management at 1-800-Flowers.com, and Stan Payson, VP of Interactive Media at David’s Bridal, moderated by Forrester’s Sean Corcoran. The panel was called Answering the Burning Question of Social Commerce ROI. […]
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(Jointly authored with Rosetta’s Director of Social Media, Gargi Patel)
The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, the old […]
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On Tuesday, May 12, the first annual Marketing and Advertising Thought Leaders Summit will be held in NYC. I have the pleasure of joining Rosetta’s CEO Chris Kuenne to attend what is looking to be a very compelling gathering of industry leaders. From the MATLS website:
“This one-day summit will present a series of dialogue-driven forums on […]
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Charlene Li, one of the authors of Groundswell, pulled together a very thoughtful presentation on the future of social networks. She continues to be a visionary in the social networking space. I’ve been using LinkedIn for nearly 5 years, and Facebook for 2 - envisioning these applications and predictions coming true are not as far […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
