As social media channels become outposts for companies, their websites need to keep up. The big challenge: the two concepts are diametrically opposed. Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are. Enter the new art and technique of the […]
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Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
