Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how it’s not a precise science. Sitting side by side with folks who work every day in detailed web analytics who continually […]
While you're here, please subscribe or Bookmark this post on del.icio.us
At first glance, it seems obvious. Customer Relationship Management and leveraging social media to connect and build relationships with customers are related concepts in marketing and business. The attached slideshare is a great way to simply tie the concepts together. I especially like the concept of customer Moments of Truth - where they have meaningful […]
While you're here, please subscribe or Bookmark this post on del.icio.us
(Jointly authored with Rosetta’s Director of Social Media, Gargi Patel)
The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with a product or service, the old […]
While you're here, please subscribe or Bookmark this post on del.icio.us
Marketers have a lot of data. Online, they know where you live, what you clicked on, and what page layout (among other things) is more likely is going to drive you to make a purchase. They know what you searched for, what ads you saw and how long you spent on their sites. […]
While you're here, please subscribe or Bookmark this post on del.icio.us
Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog 
