Understanding the Shift in Marketing

Thanks to Dave Knox, a brand manager at P&G, for spotting this video.  This is a simple and clear example of how marketing of old is no longer effective, and how “atomized and parallel media consumption” have impacted how brands market today.  Dave mentions this is a good way for a brand manager to illustrate the need for change to management.  I’d add that it’s a way to also explain why the personalized connections through social media are so important.  Worth the three minutes.