Posts tagged as:

Bazaarvoice

The Basics of Social Media ROI

by adam on September 15, 2009 · View Comments

in Marketing Strategy, Social Media

Today I sat on a panel at the IBM Websphere Commerce Leadership Summit, with panelists Brant Barton, co-founder of Bazaarvoice, Duke Marr, VP of Product Management at 1-800-Flowers.com, and Stan Payson, VP of Interactive Media at David’s Bridal, moderated by Forrester’s Sean Corcoran.  The panel was called Answering the Burning Question of Social Commerce ROI. […]

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Redefining Social Commerce

by adam on November 26, 2008 · View Comments

in Customer Engagement, Social Media, Social Networking, eCommerce

Danger?
Folks shy away from the term “social commerce.”  Why?  I asked the question on Twitter, “What’s the first thing that pops in your mind when you hear the term ‘social commerce?’” and I received quite a number of cynical (and humorous) responses:

@k_seas: “Pyramid Scheme : - ) kidding”
@illig: “Social commerce: Prostitution, human trafficking and ice cream socials. In […]

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