Posts tagged as:

AT&T

No Amount of Social Media Overcomes Bad Customer Experience

by adam on December 7, 2009 · Comments

in Customer Engagement, Marketing Strategy, Social Media, Twitter

This is not a post to bash AT&T.
I know many folks who have had issues with their network, dropping calls and customer service.  I’ve had quite the opposite.  Sure I’ve dropped a call occasionally, but I actually switched to AT&T because they were the only service provider that had great coverage when I was traveling to […]

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The Social Media Landing Page Phenomenon

by adam on October 30, 2009 · Comments

in Customer Engagement, Social Media, Web Strategy

As social media channels become outposts for companies, their websites need to keep up.  The big challenge: the two concepts are diametrically opposed.  Build a compelling, optimized website to bring customers (and potential customers) to you, versus establish social media outposts to go where your customers are.  Enter the new art and technique of the […]

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